Not currently on display at the V&A

Anokhi Ada (1948)

Film Poster
1980s (made)
Artist/Maker
Place of origin

In this love triangle, the narrative revolves around the heroine's loss of memory. She has two suitors, one before her loss of memory and the other after. One is a professor and the other an adventurer. This poster was designed for a later re-release of the film. It reduced the artistry of Bide Viswanathan's original poster to a much plainer and more basic depiction of the three central characters.

Object details

Categories
Object type
TitleAnokhi Ada (1948)
Materials and techniques
Lithograph on paper
Brief description
Indian film poster.
Physical description
This is a very simple design which concentrates on the three main characters. In the foreground is a female portrait and behind her are two male figures - thus indicating the 'love triangle' theme of the film. The title in red is in the bottom right hand corner. This poster was printed for a later re-release of the film and has lost the painterly aspect of the original poster design by Bide Viswananthan (see IS.24-2001).
Dimensions
  • Height: 102cm
  • Width: 76.5cm
Production typeMass produced
Gallery label
This poster was designed for a later re-release of the film. It reduced the artistry of Bide Viswanathan's original poster to a much plainer and more basic depiction of the three central characters.
Credit line
Given by Mehboob Productions (Private) Ltd., Mumbai, India
Subject depicted
Summary
In this love triangle, the narrative revolves around the heroine's loss of memory. She has two suitors, one before her loss of memory and the other after. One is a professor and the other an adventurer. This poster was designed for a later re-release of the film. It reduced the artistry of Bide Viswanathan's original poster to a much plainer and more basic depiction of the three central characters.
Associated object
Bibliographic reference
Rachel Dwyer & Divia Patel, Cinema India: The Visual Culture of the Hindi Film, Reaktion Press, 2002
Collection
Accession number
IS.17-2001

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Record createdAugust 8, 2001
Record URL
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