Fashion Drawing

1953-1954 (published)
Image of Gallery in South Kensington
On display at V&A South Kensington
Prints & Drawings Study Room, level D
Artist/Maker

This is an original artwork for a fashion illustration by Marcel Fromenti for The Lady, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for The Lady's fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to The Lady's popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale.


object details
Categories
Object Type
Materials and Techniques
Pen and ink, wash and chinese white
Brief Description
Marcel Fromenti. Tweed coat-and-dress ensemble by Jacques Fath drawn for The Lady. 1953-54
Physical Description
Drawing of a model in a tweed coat and dress ensemble by Jacques Fath. She stands straight on, her hands at her hips, her head turned to the right but eyes directly looking at the viewer. The coat, which has turned back sleeves and wide lapels, is tightly belted at the waist with the flaring skirt open in front revealing a high-necked dress with a deep hem of the tweed fabric turned at right angles to the rest of the fabric in the outfit. 1 of 94 sheets of fashion drawings. Inscribed with the designers' names, descriptions in French, and dated on the back.
Marks and Inscriptions
(Inscribed with the designers' names, descriptions in French, and dated on the back)
Credit line
Given by the Editor of 'The Lady'
Summary
This is an original artwork for a fashion illustration by Marcel Fromenti for The Lady, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for The Lady's fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to The Lady's popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale.
Bibliographic Reference
Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1954 London: HMSO, 1963
Collection
Accession Number
E.1565-1954

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record createdJune 30, 2009
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