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Fashion drawing

  • Date:

    1953-1954 (published)

  • Artist/Maker:

    Fromenti, Marcel (artist)
    Givenchy, Hubert de, born 1927 (designer)

  • Materials and Techniques:

    Pen and ink, wash and chinese white

  • Credit Line:

    Given by the Editor of 'The Lady'

  • Museum number:

    E.1568-1954

  • Gallery location:

    Prints & Drawings Study Room, level D, case FD, shelf 16

This is an original artwork for a fashion illustration by Marcel Fromenti for The Lady, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for The Lady's fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to The Lady's popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale.

Hubert de Givenchy launched his couture house in 1952, making this drawing an early illustration of his work. From the beginning his clothes showed the youthful, understated purity of line that is associated with his work. Although designs such as this short-sleeved, full-skirted day dress often appeared deceptively simple, the effect was achieved through skilful construction, cutting and use of proportion.

Physical description

Fashion drawing. Woman in a tailored day dress by Hubert de Givenchy with a V neckline filled in with a polka dot scarf and short sleeves, the skirt full. Worn with a wide-brimmed straw hat, dark gloves, and a handbag. Pencil notes give designer, fabric and colour notes.

Date

1953-1954 (published)

Artist/maker

Fromenti, Marcel (artist)
Givenchy, Hubert de, born 1927 (designer)

Materials and Techniques

Pen and ink, wash and chinese white

Object history note

Hubert de Givenchy launched his couture house in 1952, making this a very early illustration of a Givenchy dress. It shows the youthful, understated purity of line associated with the designer. Although the effect is young and deceptively simple, it is achieved through skilful construction and seaming at the waist.

Descriptive line

Marcel Fromenti. Day dress by Hubert de Givenchy. For The Lady. 1953-54

Bibliographic References (Citation, Note/Abstract, NAL no)

Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1954 London: HMSO, 1963

Materials

Pen and ink; Wash; Chinese white

Categories

Drawings; Fashion; Fashion plates; Illustration; Women's clothes; Day wear

Collection

Prints, Drawings & Paintings Collection

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