Air France
Fashion Drawing
1953-1954 (published)
1953-1954 (published)
| Artist/Maker |
This is an original artwork for a fashion illustration by Marcel Fromenti for The Lady, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for The Lady's fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to The Lady's popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale.
Object details
| Categories | |
| Object type | |
| Title | Air France (assigned by artist) |
| Materials and techniques | Pen and ink, wash and chinese white |
| Brief description | Marcel Fromenti. "Air France" coat by Antonio del Castillo for Lanvin-Castillo, drawn for The Lady. 1953-54 |
| Physical description | Drawing of a woman standing, very slightly turned to the right and looking to the left, wearing a coat of blue Rodier tweed by Antonio del Castillo for the House of Lanvin, called "Air France". The coat in cocoon style, with a large exaggerated yoke-cum-collar and full sleeves narrowing to a tapered hem, button placket giving the illusion of extending over the yoke-cum collar. The model wears a small-brimmed hat and has her hands in large square patch pockets. 1 of 94 sheets of fashion drawings. Inscribed with the designers' names, descriptions in French, and dated on the back. |
| Marks and inscriptions | (Inscribed with the designers' names, descriptions in French, and dated on the back) |
| Credit line | Given by the Editor of 'The Lady' |
| Summary | This is an original artwork for a fashion illustration by Marcel Fromenti for The Lady, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for The Lady's fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to The Lady's popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale. |
| Bibliographic reference | Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1954 London: HMSO, 1963 |
| Collection | |
| Accession number | E.1579-1954 |
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| Record created | June 30, 2009 |
| Record URL |
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