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Fashion Design

mid 1933 (made)
Artist/Maker
Place of origin

Elizabeth Handley-Seymour was a London-based court dressmaker who designed for the Royal Family, aristocracy and theatrical celebrities of London from the 1910s to 1940, when she retired. She is best known as the designer who made the wedding dress of the Duchess of York (later Queen Elizabeth, the Queen Mother) and later, her Coronation dress.

While Madame Handley-Seymour designed many of the dresses she sold, she also offered copies of Paris gowns. Norman Hartnell (1901-1979) who opened his dress salon in London in the 1920s, recalled that in the beginning, clients would choose one of his designs, take a fitting, casually enquire who had designed it, and as soon as they learned it was not a Paris model, the order was cancelled. He described this as "the unforgivable disadvantage of being English in England". Handley-Seymour was therefore following a practice common with many high end London dressmakers of offering Paris models from her own workrooms. During the 1910s, she offered reproductions of gowns by Paul Poiret, Callot Soeurs and Jenny, and in the early 1920s she copied a number of Chanel and Molyneux dresses. These were the most fashionable names of their day, showing that Handley-Seymour's clients expected to be offered the most stylish, up-to-date garments, for a fraction of the Paris prices. Some professional dressmakers and department stores were able to come to arrangements with Paris designers to enable them to legitimately make and offer copies for a one-off fee, although such fees were often beyond the means of smaller businesses.

This design is very close to one created by Elsa Schiaparelli for her Winter 1933-34 collection. The Schiaparelli cape, which was photographed by George Hoyningen-Huene, was made from a distinctive quilted taffeta fabric that was manufactured by Bianchini-Férier. The Metropolitan Museum in New York own a version of Schiaparelli's original cape, identical in cut but in a differently-textured black silk. (Met museum number 2009.300.2376)

Object details

Categories
Object type
Materials and techniques
Pencil, pen and ink, and watercolour
Brief description
Madame Handley-Seymour after Schiaparelli. Red quilted silk evening cape over grey gown. London, Autumn 1933.
One of 4863 fashion designs bound in one of 48 volumes.
Physical description
Red quilted silk evening cape with multiple buttons down front over long grey satin dress. 1 of 4863 fashion designs mounted in 48 volumes.
Dimensions
  • Height: 19cm
  • Width: 25cm
Credit line
Given by Mrs. Joyce Whitehouse
Object history
Elizabeth Handley Seymour, née Elizabeth Fielding, (1867-1948) was a court-dressmaker whose atelier was based at 47 New Bond Street. She designed gowns for the Court and Society during the 1920s, 1930s and 1940s, most famously the wedding dress for the Duchess of York (later Queen Elizabeth, the Queen Mother) and later, her Coronation dress. These volumes of fashion designs were donated by Elizabeth's daughter, Mrs. Joyce Whitehouse in 1958.

These sketches would have been shown to prospective clients and also sent out to customers for approval, with a charge made upon the customer if the sketches were not returned within a few days' time. Many of the sketches depict Paris models designed by leading French couturiers of the day, many of which are annotated clearly with the original designer's name. Prior to the 1920s, the copying of couture models, whilst problematic, was a quite widespread practice and many high end dressmakers in the late nineteenth and early twentieth century openly copied couture gowns for their customers at prices which were rather lower than those charged by the notoriously expensive House of Worth or equivalent establishments. Elizabeth Hawes (1903-71), the American author, activist, and dress designer who combined a highly underrated fashion design talent with a sharply observant social conscience, started her fashion career in Paris in 1925 at her friend's mother's dressmaker, which was a high end copy house making illegal copies of gowns by the likes of Chanel and Vionnet for non-French speaking American clients so that they could fill their wardrobes with accurate copies of designer dresses, often in identical fabrics, for a fraction of the price. Although this was highly illegal, and Hawe's conscience led her to leave her employers after a year and a half, many clients had no qualms about buying or ordering copies.

The practice would have been more difficult to police outside Paris. Although many of the designs are openly annotated with their original designer's name, including Handley-Seymour's own, they are drawings rather than actual garments and this does not indicate that Handley-Seymour actually made up replica dresses. However, it was necessary for many London-based designers to offer Paris models in order to survive. Norman Hartnell (1901-1979), the Royal dressmaker who opened his dress business in London in the 1920s, recalled how clients would look at his designs, approve the style and fabrics, take a fitting, casually enquire who had designed it, and promptly cancel the order upon discovering it was not a Paris model by Lelong or Patou. He described this as "the unforgivable disadvantage of being English in England". Handley-Seymour was therefore following a practice common with many high end London dressmakers of offering Paris models from her own workrooms. Although this may well have been of dubious legality, it was necessary in order to survive. Her albums offer a remarkable record and overview of high end fashion design between 1910 and 1940. Among the designers represented are a number of sketches of dresses and coats by Paul Poiret, whose work was considered very avant-garde and daring in the 1910s. This shows that Handley-Seymour's clients were very fashion conscious, expecting to be offered the most stylish, up-to-date garments. Very early designs by Gabrielle Chanel and Edward Molyneux appear in the album, alongside designers such as Jeanne Hallée and Jenny, who although little-known now, were rated with the most desirable couturiers of the time.

Among the other designers represented are Agnes, Bechoff-David, Gustave Beer, Boué Soeurs, Bulloz, Callot Soeurs, Charlotte & Germain, Doeuillet, Doucet, Bernard Gougan, Jeanne Lanvin, Madeline & Cie, Paquin, Premet, Renée, Roland, and Worth.

When Elizabeth died in 1948 she had been married for 47 years to Major James Burke Handley-Seymour, so she must have been born c.1881 and married 1901. There is an Elizabeth Fielding identifying herself as a court dressmaker in the 1901 census (RG 13/83 f15 p19), aged 28,which would suggest a credible birth date of 1873 if it is the same Elizabeth Fielding.

- Daniel Milford-Cottam (July 2012)

Elizabeth Handley-Seymour's great-nephew contacted the Museum in April 2016 with biographical details on his great-aunt to clarify her history. She was born in Blackpool , Lancashire, in 1867, and moved to London during the 1890s. While she appears in the 1881 and 1891 cenusus records for Blackpool with the correct ages of 13 and 23; the 5 year discrepancy in her age on the 1901 census is perhaps explained by the fact that she was rather older than James Handley-Seymour, who she married that same year.

- Daniel Milford-Cottam, 15/04/2016
Summary
Elizabeth Handley-Seymour was a London-based court dressmaker who designed for the Royal Family, aristocracy and theatrical celebrities of London from the 1910s to 1940, when she retired. She is best known as the designer who made the wedding dress of the Duchess of York (later Queen Elizabeth, the Queen Mother) and later, her Coronation dress.

While Madame Handley-Seymour designed many of the dresses she sold, she also offered copies of Paris gowns. Norman Hartnell (1901-1979) who opened his dress salon in London in the 1920s, recalled that in the beginning, clients would choose one of his designs, take a fitting, casually enquire who had designed it, and as soon as they learned it was not a Paris model, the order was cancelled. He described this as "the unforgivable disadvantage of being English in England". Handley-Seymour was therefore following a practice common with many high end London dressmakers of offering Paris models from her own workrooms. During the 1910s, she offered reproductions of gowns by Paul Poiret, Callot Soeurs and Jenny, and in the early 1920s she copied a number of Chanel and Molyneux dresses. These were the most fashionable names of their day, showing that Handley-Seymour's clients expected to be offered the most stylish, up-to-date garments, for a fraction of the Paris prices. Some professional dressmakers and department stores were able to come to arrangements with Paris designers to enable them to legitimately make and offer copies for a one-off fee, although such fees were often beyond the means of smaller businesses.

This design is very close to one created by Elsa Schiaparelli for her Winter 1933-34 collection. The Schiaparelli cape, which was photographed by George Hoyningen-Huene, was made from a distinctive quilted taffeta fabric that was manufactured by Bianchini-Férier. The Metropolitan Museum in New York own a version of Schiaparelli's original cape, identical in cut but in a differently-textured black silk. (Met museum number 2009.300.2376)
Bibliographic reference
Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1957-1958 London: HMSO, 1964
Collection
Accession number
E.2974-1958

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Record createdJune 30, 2009
Record URL
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