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Montreux Jazz Festival, 1971

Poster
1971 (printed)
Artist/Maker
Corbaz S. A. (printer)
Gaeng, Bruno (designer)
Place of origin
Switzerland (issued)

Offset lithograph poster advertising the Montreux Jazz Festival, 1971. An illustration of schematised musicians, instruments and sound waves have been set into a musical device: a creature which is half-bird, half-brass horn. Gaeng’s matter-of-fact treatment of the poster’s text recalls the typographical clarity of designs by Swiss compatriot Müller-Brockmann.

Object details

Categories
Printed Pages & Sheets
Entertainment & Leisure
Advertising
Posters
Object type
Poster
TitleMontreux Jazz Festival, 1971
Materials and techniques
Offset lithography
Offset Lithography
Brief description
Offset lithograph poster advertising the 'Montreux Jazz Festival, 1971'. Designed by Bruno Gaeng. Printed by Corbaz S.A., Montreux. 1971.
Physical description
Offset lithograph poster advertising the Montreux Jazz Festival, 1971. An illustration of schematised musicians, instruments and sound waves have been set into a musical device: a creature which is half-bird, half-brass horn. Gaeng’s matter-of-fact treatment of the poster’s text recalls the typographical clarity of designs by Swiss compatriot Müller-Brockmann.
Dimensions
  • Height: 69.8cm
  • Width: 37.2cm
Gallery label
(2019)
Through its marketing, 1960s psychedelic music attempted to create a visual interpretation of the adventurous sonic worlds of the genre. The decade's explosion of mind-altering music and culture took inspiration from Art Nouveau, Surrealism, and 19th century graphic art. The posters advertising events at the Fillmore Auditorium in San Francisco began to define the style with text and images floating like waves of sound. The influence of these visuals extended way beyond psychedelic rock, representing a whole era of pop culture.
Subjects depicted
Music
Musical Instruments
Bird
Musicians
Bibliographic reference
Edge, Kevin. The Art of Selling Songs : Graphics for the Music Business, 1690-1990. London : Futures Publications, 1991.
Collection
Prints, Drawings & Paintings Collection
Accession number
E.1319-1974

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Record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O558713/montreux-jazz-festival-1971-poster-gaeng-bruno/
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