Greetings Card
1996 (printed)
| Artist/Maker | |
| Place of origin |
Lawrence Cheung is a design consultancy working predominantly for public sector and non-profit clients. The company creates corporate identities, brochures and a variety of other materials including posters, conference and exhibition packages, signage, invitations and tickets - as well as specialising in typography.
Every year since 1988 Lawrence Cheung has produced a limited edition Chinese New Year's greeting for its clients and friends.
As well as conveying a New Years greeting, this short booklet is also celebrating the tenth anniversary of Lawrence Cheung Limited. Because of this, the relationship between noughts (zeros) and crosses (the Roman numeral for ten) is a theme running throughout. This card uses examples that can be found in everyday life: a steering wheel, a hot cross bun or a compact disc to exemplify "this pleasingly harmonious coalition of ruler and compass".
The Chinese animal signs are a 12-year cycle used for dating the years. They represent a cyclical concept of time, rather than the Western linear concept. The Chinese Lunar Calendar is based on the cycles of the moon and is constructed differently to the Western solar calendar. In the Chinese calendar, the beginning of the year falls somewhere between late January and early February. The Chinese have adopted the Western calendar since 1911, but the lunar calendar is still used for festive occasions such as the Chinese New Year.
Every year since 1988 Lawrence Cheung has produced a limited edition Chinese New Year's greeting for its clients and friends.
As well as conveying a New Years greeting, this short booklet is also celebrating the tenth anniversary of Lawrence Cheung Limited. Because of this, the relationship between noughts (zeros) and crosses (the Roman numeral for ten) is a theme running throughout. This card uses examples that can be found in everyday life: a steering wheel, a hot cross bun or a compact disc to exemplify "this pleasingly harmonious coalition of ruler and compass".
The Chinese animal signs are a 12-year cycle used for dating the years. They represent a cyclical concept of time, rather than the Western linear concept. The Chinese Lunar Calendar is based on the cycles of the moon and is constructed differently to the Western solar calendar. In the Chinese calendar, the beginning of the year falls somewhere between late January and early February. The Chinese have adopted the Western calendar since 1911, but the lunar calendar is still used for festive occasions such as the Chinese New Year.
Object details
| Category | |
| Object type | |
| Materials and techniques | colour printing and folding |
| Brief description | Chinese New Year card by the designers Lawrence Cheung and the illustrator David Bowyer. |
| Physical description | This greetings card takes the form of a square, 12 page, centre folding booklet. |
| Dimensions |
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| Marks and inscriptions |
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| Credit line | Given by Lawrence Cheung |
| Subjects depicted | |
| Summary | Lawrence Cheung is a design consultancy working predominantly for public sector and non-profit clients. The company creates corporate identities, brochures and a variety of other materials including posters, conference and exhibition packages, signage, invitations and tickets - as well as specialising in typography. Every year since 1988 Lawrence Cheung has produced a limited edition Chinese New Year's greeting for its clients and friends. As well as conveying a New Years greeting, this short booklet is also celebrating the tenth anniversary of Lawrence Cheung Limited. Because of this, the relationship between noughts (zeros) and crosses (the Roman numeral for ten) is a theme running throughout. This card uses examples that can be found in everyday life: a steering wheel, a hot cross bun or a compact disc to exemplify "this pleasingly harmonious coalition of ruler and compass". The Chinese animal signs are a 12-year cycle used for dating the years. They represent a cyclical concept of time, rather than the Western linear concept. The Chinese Lunar Calendar is based on the cycles of the moon and is constructed differently to the Western solar calendar. In the Chinese calendar, the beginning of the year falls somewhere between late January and early February. The Chinese have adopted the Western calendar since 1911, but the lunar calendar is still used for festive occasions such as the Chinese New Year. |
| Collection | |
| Accession number | E.895-2000 |
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| Record created | February 15, 2001 |
| Record URL |
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