This very early example of a Postmodern design for a housing scheme in central London mimics classical architecture. More like a hotel than a housing complex, the design was not selected. Yet it shows how bold, Postmodern architects such as Coates were working to inject imagination into architecture in reaction to Modernism’s austerity. Coates may well have known that the project stood little chance of being taken up, but his submission served largely as a statement to challenge the rules of architecture status quo.