On display

Carfree Carefree

Poster
1967 (issued)
Artist/Maker
London Transport Executive (issuer)
Games, Abram (designer)
Place of origin
Great Britain (issued)

'Carfree Carefree'. Colour lithograph poster promoting travel by bus. Signed.

Object details

Categories
Prints
Advertising
Transport
Posters
Object type
Poster
TitleCarfree Carefree
Materials and techniques
Colour lithography
Colour Lithography
Brief description
'Carfree Carefree'. Colour lithograph poster promoting travel by bus. Designed by Abram Games. Issued by the London Transport Executive. Great Britain. 1967.
Physical description
'Carfree Carefree'. Colour lithograph poster promoting travel by bus. Signed.
Dimensions
  • Height: 76.1cm
  • Width: 50.3cm
Dimensions taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Marks and inscriptions
(Signed.)
Gallery label
(01/07/2023)
Environmentalism

Whether about saving the rainforests or promoting public transport, the themes of decades-old environmentalist posters still resonate today.

The simple, bold graphic of the orangutan points to text with a clear, direct message, while the catchy slogan ‘Carfree Carefree’ cleverly takes the shape of a bus. Both use graphics that encourage us to look more closely.

1 Man needs rain forests too
Designer: Tom Eckersley
Date: 1982
Location: England
Materials: Printed paper
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Museum no. E.287-2004

2 Carfree Carefree
Designer: Abram Games
Date: 1967
Location: England
Materials: Printed paper
Given by the Artist
Museum no. E.314-1981

[Young V&A, Design Gallery, Design gives us a voice, group object label]

Credit line
Given by the Artist
Subject depicted
Transport
Bibliographic reference
Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other number
14/E11 - V&A microfiche
Collection
Prints, Drawings & Paintings Collection
Accession number
E.314-1981

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Record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O549261/carfree-carefree-poster-games-abram/
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