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Animation Cel

1980 (made)
Artist/Maker

Animation cel, drawn with poster colour and black ink on an acetate sheet. Part of a sequence for a commercial for 'Trebor Dandies' sweets, inscribed with sequence number. The cel depicts a comical character, a man with blue glasses and a moustache, wearing a grey suit and tie and matching hat, and shiny black shoes. He is reading a copy of the 'Daily Excess' newspaper and looks like he is on his way to work.

Object details

Categories
Object type
Materials and techniques
Brief description
Animation cel, from a sequence for a 'Trebor Dandies' sweets commercial, poster colour and ink on acetate, by Ian Moo-Young and associates, 1980
Physical description
Animation cel, drawn with poster colour and black ink on an acetate sheet. Part of a sequence for a commercial for 'Trebor Dandies' sweets, inscribed with sequence number. The cel depicts a comical character, a man with blue glasses and a moustache, wearing a grey suit and tie and matching hat, and shiny black shoes. He is reading a copy of the 'Daily Excess' newspaper and looks like he is on his way to work.
Dimensions
  • Height: 31.6cm (Note: Average size of acetate cel in the sequence. Measurement taken from departmental register.)
  • Width: 40.4cm (Note: Average size of acetate cel in the sequence. Measurement taken from departmental register.)
Object history
One of 13 sequential cels (E.558 to E.570-1981) plus a background sheet with two layers (E.557), for an animated commercial film made to sell Trebor Dandies, a brand of boiled sweets, for the advertising agency Collett Dickenson Pearce & Partners Ltd, for release in Scotland, by Moo Movies, 1980.

Signed on the background sheet ‘Moo’ and inscribed '“Trebor Davies” Commercial – Agency C.D.P. Director / Ian Moo-Young, Production / Moo Movies, Art Director / John Foster, Writer / Chris Street, Animation / Alistair McIlwain / Moo, Design / Paul Sample / Moo’ and dated 1980.

The film has won the following awards: The Silver Screen Award, Chicago, for commercials for confectionary, 1981; The Best of British Animation Award, the London Film Festival, 1981; and it was a finalist at the World Animation Festival, Annecy, France, 1981.
Associated object
Bibliographic reference
History of Advertising Trust (n.d.), Dandies Sweets Commercial: Norman Normal, 1980-1981 [catalogue record and full animation]
Collection
Accession number
E.559-1981

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Record createdJune 30, 2009
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