Animation cel, from a sequence for a 'Trebor Dandies' sweets commercial, poster colour and ink on acetate, by Ian Moo-Young and associates, 1980

Animation cel, drawn with poster colour and black ink on an acetate sheet. Part of a sequence for a commercial for 'Trebor Dandies' sweets, inscribed with sequence number. The cel depicts a comical character, a man dressed as if he is on his way to work, in a grey suit and tie and a matching hat, which he is clutching above his head. He has been reading a copy of the 'Daily Excess' newspaper which has been flung in the air in panic. His eyeballs have shot out from his face, only held back by the stretched arms of his glasses; his jaw has dropped in comic terror and his tongue has wiggled out of his mouth as if he is shrieking.

One of 13 sequential cels (E.558 to E.570-1981) plus a background sheet with two layers (E.557), for an animated commercial film made to sell Trebor Dandies, a brand of boiled sweets, for the advertising agency Collett Dickenson Pearce & Partners Ltd, for release in Scotland, by Moo Movies, 1980.

Signed on the background sheet ‘Moo’ and inscribed '“Trebor Davies” Commercial – Agency C.D.P. Director / Ian Moo-Young, Production / Moo Movies, Art Director / John Foster, Writer / Chris Street, Animation / Alistair McIlwain / Moo, Design / Paul Sample / Moo’ and dated 1980.

The film has won the following awards: The Silver Screen Award, Chicago, for commercials for confectionary, 1981; The Best of British Animation Award, the London Film Festival, 1981; and it was a finalist at the World Animation Festival, Annecy, France, 1981.

E.564-1981