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Why be another sheep?

Poster
1966 (issued)
Artist/Maker
Ministry of Health (issuer)
Mount, (Edward) Reginald (artist)
Place of origin
Great Britain (issued)

Colour offset lithograph poster, part of an anti-smoking campaign. The outlines of four cartoon sheep, each holding a cigarette in their mouth, against a green ground. 'Why be another sheep?' lettered in yellow in the top-left corner of the design and 'Before you smoke – THINK' lettered below.

Object details

Categories
Prints
Propaganda
Posters
Object type
Poster
TitleWhy be another sheep?
Materials and techniques
Colour offset lithograph
Colour Offset Lithography
Brief description
'Why be another sheep?' Colour offset lithograph poster designed by (Edward) Reginald Mount, part of an anti-smoking campaign. Prepared by the Central Office of Information for the Ministry of Health, Great Britain, 1966.
Physical description
Colour offset lithograph poster, part of an anti-smoking campaign. The outlines of four cartoon sheep, each holding a cigarette in their mouth, against a green ground. 'Why be another sheep?' lettered in yellow in the top-left corner of the design and 'Before you smoke – THINK' lettered below.
Dimensions
  • Height: 73.4cm
  • Width: 49cm
Measurements taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Marks and inscriptions
  • Signed.
  • 'Why be another sheep?' (Lettered in yellow in the top-left corner of the design.)
  • 'Before you smoke – THINK' (Lettered in yellow below the sheep.)
Production
Prepared by the Central Office of Information for the Ministry of Health.
Associated object
E.373-1964
Bibliographic reference
Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other number
27/F10 - V&A microfiche
Collection
Prints, Drawings & Paintings Collection
Accession number
E.209-1982

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Record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O548571/why-be-another-sheep-poster-mount-edward-reginald/
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