Heineken. Refreshes the parts other beers cannot reach.

License this image

To license this image or for more information please contact our Licensing team.

We can manage your request more quickly if you include the following information:

Image reference number: XXX
Title and author (if applicable)
Publisher/Producer/Broadcaster
Planned release date
Print run or number of units
Image size and position, example 1/4 page, full screen, front cover, inside
Languages/territorial distribution
Digital rights - format details and license period

Request to view

This object can be requested via email from the Prints & Drawings Study Room

V&A South Kensington
Prints & Drawings Study Room, level C

Artist/Maker	Collett Dickenson, Pearce & Partners Ltd (producers) Craddock, Barry (illustrator) Waldie, Alan (art director) Gilroy, John (MA, ARCA, FRSA) (artist)
Place of origin	Great Britain (issued)

'Heineken. Refreshes the parts other beers cannot reach'. Colour offset lithograph poster advertising Heineken beer, incorporating the image from John Gilroy’s ‘Guinness for Strength’ poster. Printer's proof.

Object details

Categories	Prints Advertising Posters
Object type	Poster
Title	Heineken. Refreshes the parts other beers cannot reach.
Materials and techniques	Colour offset lithograph print Offset Lithography
Brief description	'Heineken. Refreshes the parts other beers cannot reach'. Colour offset lithograph poster advertising Heineken beer. Printer's proof. Produced by the advertising agency Collett, Dickenson, Pearce International Ltd. Illustrator: Barry Craddock. Art Director: Alan Waldie. Great Britain. 1977.
Physical description	'Heineken. Refreshes the parts other beers cannot reach'. Colour offset lithograph poster advertising Heineken beer, incorporating the image from John Gilroy’s ‘Guinness for Strength’ poster. Printer's proof.
Dimensions	Height: 38cm Width: 76cm Dimensions taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Production type	Proof
Credit line	Given by Portland Advertising
Subject depicted	Beer
Associated object	E.366-1982
Bibliographic reference	Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other number	10/B3 - V&A microfiche
Collection	Prints, Drawings & Paintings Collection
Accession number	E.364-1982

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record created	June 30, 2009
Record URL	https://collections.vam.ac.uk/item/O548429/heineken-refreshes-the-parts-other-poster-craddock-barry/

Download as: JSON

License this image

Download image

Object details

About this object record

You may also like