Poster
1999 (printed)
| Artist/Maker | |
| Place of origin |
High-quality advertising is a very important marketing tool, especially for the West End theatre. This poster was produced by Dewynters PLC which produces a large percentage of the publicity for West End productions, and aims to produce original and innovative posters which capture the attention of their intended audience. In many cases the images, or part of the images, are intended to act as an instant reminder of the production to people seeing the posters briefly, for example, when they are pasted on buses. Examples of this 'logo' approach to poster design are the eyes that featured in posters for Cats or the mask on the poster for The Phantom of the Opera.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Offset lithography on card with gloss finish |
| Brief description | Poster advertising Chicago at the Strand Theatre, 1999. |
| Physical description | Poster on gloss finish card featuring six black and white photographs of cast members of Chicago from various productions, three in the upper half of the poster and three in the lower half, with the word Chicago in large red capital letters along the middle, and in smaller white lettering 'The Musical'. White lettering at the bottom of the poster gives the names of the cities where it is being produced; the fact that the cast recording is available on RCA Victor, and the name of the Adelphi Theatre, Strand, the London theatre where it is appearing. |
| Dimensions |
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| Production type | Mass produced |
| Marks and inscriptions |
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| Credit line | Given by Dewynters PLC |
| Object history | Poster issued in 1999 advertising Chicago at the Strand Theatre. The date is not on the poster but it opened on.... The images on this poster are [from top left, clockwise]: Lisa Stevens as Annie (London); Charlotte d'Amboise as Roxy Hart (Broadway and tour); Thom Graham as Martin Harrison (London); Caitlin Carter as Mona (Broadway); Mamie Duncan Gibbs as Annie (Broadway) and Michelle Hodgson as Hunyak. |
| Summary | High-quality advertising is a very important marketing tool, especially for the West End theatre. This poster was produced by Dewynters PLC which produces a large percentage of the publicity for West End productions, and aims to produce original and innovative posters which capture the attention of their intended audience. In many cases the images, or part of the images, are intended to act as an instant reminder of the production to people seeing the posters briefly, for example, when they are pasted on buses. Examples of this 'logo' approach to poster design are the eyes that featured in posters for Cats or the mask on the poster for The Phantom of the Opera. |
| Collection | |
| Accession number | S.235-1999 |
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| Record created | October 12, 2000 |
| Record URL |
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