My First Sony
Radio Cassette Recorder
1992 (designed)
1992 (designed)
| Artist/Maker | |
| Place of origin |
Sony was founded in 1946 by Masaru Ibuka and Akio Morita as the Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company). The My First Sony range was Sony's first innovation targeted at the children’s market and its design was inspired by popular toys, the result was a product that perfectly combined fun and function. Made from a non-toxic plastic in primary colours, the design brought cutting-edge technology to children with an amplified microphone and tape deck. The name of the product highlighted the desire by the manufacturer to target consumers at an early age and build a loyal brand following.
Object details
| Categories | |
| Object type | |
| Parts | This object consists of 2 parts.
|
| Title | My First Sony (manufacturer's title) |
| Materials and techniques | Moulded plastic |
| Brief description | Radio cassette recorder, My First Sony, model CFM-2500, designed and manufactured by Sony, 1992, moulded plastic |
| Physical description | A red moulded plastic radio cassette recorder incorporating a blue aerial with red tip, yellow circular speaker, blue handle and microphone attached by a coiled plastic cord. There is a series of blue, white, green and red buttons on the top of the device and radio frequencies printed around the left hand side of the speaker. |
| Dimensions |
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| Production type | Mass produced |
| Gallery label |
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| Credit line | Given by Sony (UK) Ltd. |
| Production | Reason For Production: Retail |
| Summary | Sony was founded in 1946 by Masaru Ibuka and Akio Morita as the Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company). The My First Sony range was Sony's first innovation targeted at the children’s market and its design was inspired by popular toys, the result was a product that perfectly combined fun and function. Made from a non-toxic plastic in primary colours, the design brought cutting-edge technology to children with an amplified microphone and tape deck. The name of the product highlighted the desire by the manufacturer to target consumers at an early age and build a loyal brand following. |
| Collection | |
| Accession number | W.19:1, 2-1992 |
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| Record created | September 25, 2000 |
| Record URL |
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