Not currently on display at the V&A

Brooch

ca.1950-1960 (made)
Artist/Maker
Place Of Origin

Spratts was the first commercial dog food manufacturer, introduced by James Spratt, an electrician from Ohio on a visit to London in 1860. Spratt invented a biscuit shaped like a bone and made of wheat, vegetables including beetroot and beef blood.

The scottie dog brand image was invented for the firm by the graphic designer, Max Field Bush in 1936. The technique of using letter forms to create the shape of an object is known as a calligram and Bush designed similar logos for the firm's cat food, bird food and fish supplements.

In order to qualify for a free Spatt's dog badge, pet owners were asked to collect 32 `Trade Mark Symbols' from either Spratt's Bonio, Weetmeet Nos. 1&2. Ovals, Mixed Ovals, Puppy Biscuits and Spratt's Meat. When Spratts, the world's first large manufacturer was bought by Spillers in 1972, the life span of the loveable dog came to an end.


object details
Categories
Object Type
Materials and Techniques
Chromed metal, enamelled.
Brief Description
Brooch, chromed metal, enamelled, advertising Spratts dog food, Birmingham, made by Marples and Beasley, ca.1950-60.
Physical Description
Brooch in the form of a stylised dog in profile, chromed metal with recessed enamel lettering spelling the word `SPRATTS'. Pin attached to the back.
Dimensions
  • Height: xcm
  • Width: xcm
  • Depth: xcm
Production typeMass produced
Marks and Inscriptions
SPRATTS (Enamelled, incorporated into the overall design.)
Production
Advertising Ephemera
Subject depicted
Summary
Spratts was the first commercial dog food manufacturer, introduced by James Spratt, an electrician from Ohio on a visit to London in 1860. Spratt invented a biscuit shaped like a bone and made of wheat, vegetables including beetroot and beef blood.



The scottie dog brand image was invented for the firm by the graphic designer, Max Field Bush in 1936. The technique of using letter forms to create the shape of an object is known as a calligram and Bush designed similar logos for the firm's cat food, bird food and fish supplements.



In order to qualify for a free Spatt's dog badge, pet owners were asked to collect 32 `Trade Mark Symbols' from either Spratt's Bonio, Weetmeet Nos. 1&2. Ovals, Mixed Ovals, Puppy Biscuits and Spratt's Meat. When Spratts, the world's first large manufacturer was bought by Spillers in 1972, the life span of the loveable dog came to an end.
Collection
Accession Number
CIRC.331-1976

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record createdJune 24, 2009
Record URL