Image of Gallery in South Kensington
On display at Young V&A
Imagine Gallery, Small Worlds, Case 1, Shelf 4

This object consists of 5 parts, some of which may be located elsewhere.

Boot Wasserspielzeug, bestellnummer 813

Toy Boat
1990-1995 (made)
Artist/Maker
Place of origin

1. Boat of carved, polished wood with a round hole cut out in the centre for the figure. On the stern end is an orange and white 'SPIEL GUT' label, a label award for good toys.

2. Figure of turned wood, stained dark blue, hat shape on the head; it fits into the hole in the boat

3. Box lining, red card printed with white to show the name, maker's details, trademark of a sheep (both whole and head only), the VITALI mark and the Spiel Gut logo.

4, 5. Box, clear plastic, with a price label on the lid.


Object details

Categories
Object type
Parts
This object consists of 5 parts.

  • Boat
  • Figure
  • Packaging
  • Lid
  • Box
TitleBoot Wasserspielzeug, bestellnummer 813 (manufacturer's title)
Materials and techniques
Carved wood, stained and polished
Brief description
Toy boat, Antonio Vitali for Schaaf Spielzeug, Germany, 1990-95
Physical description
1. Boat of carved, polished wood with a round hole cut out in the centre for the figure. On the stern end is an orange and white 'SPIEL GUT' label, a label award for good toys.

2. Figure of turned wood, stained dark blue, hat shape on the head; it fits into the hole in the boat

3. Box lining, red card printed with white to show the name, maker's details, trademark of a sheep (both whole and head only), the VITALI mark and the Spiel Gut logo.

4, 5. Box, clear plastic, with a price label on the lid.
Production typeMass produced
Marks and inscriptions
  • 'VI TA LI' (Stamped on the base of the boat, in three squares )
  • 'BOOT / Dieses Holzboot fährt auf dem Fussbboden, im Sandkasten und in der Badewanne. Mit heraus-nehmbarem Kapitän'
    Translation
    BOAT / This wooden boat rides on the floor, in the sandbox and in the bathtub. With removable captain
  • 'SPIEL GUT'
    Translation
    Play Well
Historical context
Antonio Vitali was born in Italy in 1909, the son of an Italian father and Swiss mother. Following his father's early death the family moved to Switzerland. Vitali trained as a sculptor which was to have a profound effect on his toy designs later on. Another important influence was his first wife who introduced him to the work of Rudolph Steiner. He began to make toys for his own children in the 1930s, and in 1944 set up a workshop in Zurich from which he supplied furniture and toys, mainly to private individuals.

His first major commercial success came about as a result of a large order from Franz Carl Weber, proprietor of a number of large stores. He participated in his first exhibition in 1951 in Basel at the Schweizer Mustermesse, where he made contact with teachers, paediatricians and psychologists amongst other interested parties, who were drawn to his conviction that the toy should be as simple a shape as possible, rounded with no sharp corners, easy for the child to handle and made from the finest wood. The first VITALI SPIELZEUG catalogue was printed in 1948.

In 1951, an exhibition entitled THE TOY was held at the Kunstgewerbemusem in Zurich, in which toys from all over the world were shown by the constructivist painter Johannes Itten. A case of toys by Vitali was especially featured. In 1952, Max Bill published FORM, an analysis of 20th century trends in design in which he admired two of the toys featured, ie the roe-deer and the man and woman rattle. This led to an association with Creative Playthings of New York in 1953, marking the beginning of a lifelong relationship with American toy making. He designed a series of Playforms for Creative playthings, which were very well received.

More exhibitions followed, and factories were set up firstly in Switzerland before moving to Sornico in Italy in 1963. Between 1961 and 1968, Vitali worked closely with Kurt Naef, an important Swiss toy manufacturer. In 1968 Vitali joined forces with Ravensburg thus forming a new partnership. The Sornico operation was moved to Ravensburg in Germany in 1968. In 1969, he turned his attention to designing plastic toys and produced a small range of high quality plastic toys which were produced in large quantities. In 1984 he also designed a range of terry towelling toys for Kathe Kruse which were shown at the Nurnberg International Toy Fair. These had the same sculptural simplicity as his plastic and wood pieces.

In 1972, he was invited to join a working party whose task was to devise an education programme based on the theories of Jean Piaget. Vitali researched the works of Bettelheim, Gesell and others developing as a result some 50 learning toys between 1972 and 1975 of which only a few were produced. Further designs for learning toys were put into production by Childcraft of New Jersey.

In 1984, an exhibition titled 'Antonio Vitali, Toy Sculptor' opened at Wohnmuseum Barengasse in Zurich to pay tribute to the toy designer. In the same year Gert and Susanne Schaaf began producing a selection of Vitali toys in Wittlich, Germany.

Antonio Vitali later in Brooklyn, New York, USA working principally as a sculpto until his death in 2008.

Paul and Marjorie Abbatt were amongst the very few retailers who were willing to sell these costly toys. The rounded sculptural forms of these primitive, elegant pieces are also reminiscent of the early work in moulded plastic by Patrick Rylands.
Production
This boat is from the WASSERSPIELZEUG range by Schaaf Spielzeug, first produced between 1956 and 1967.
Subjects depicted
Collection
Accession number
B.59:1 to 5-1996

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Record createdApril 18, 2000
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