Ruler

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Not currently on display at the V&A

Artist/Maker	Kiwi (made for) Unknown
Place of origin	United States (made)

Ruler measuring one foot with measured divisions in inches and sixteenths. Printed on one side with the words, in black, 'A Good Foot Rule: use KIWI SHOE POLISH Every Morning'. On the reverse the words 'KIWI Shoe Polish The Perfect Pair KIWI Shoe Cream'; also, a picture of a kiwi with the words 'The "KIWI" Trademark'. In the centre, a semi-circular scale of degrees. In the one inch section, printed with the words 'Rule made in U.S.A'. The ruler has a hole drilled through one end, and is varnished overall.

Object details

Categories	Advertising Household Objects Tools & Equipment Stationery Writing
Object type	Ruler
Materials and techniques	Printed wood Wood Printing Varnishing
Brief description	Advertising ruler, for Kiwi, American, 1915-25
Physical description	Ruler measuring one foot with measured divisions in inches and sixteenths. Printed on one side with the words, in black, 'A Good Foot Rule: use KIWI SHOE POLISH Every Morning'. On the reverse the words 'KIWI Shoe Polish The Perfect Pair KIWI Shoe Cream'; also, a picture of a kiwi with the words 'The "KIWI" Trademark'. In the centre, a semi-circular scale of degrees. In the one inch section, printed with the words 'Rule made in U.S.A'. The ruler has a hole drilled through one end, and is varnished overall.
Dimensions	Length: 31cm (Note: This measurement may have been taken from the accession papers, and not checked against the object.)
Marks and inscriptions	'A Good Foot Rule: use KIWI SHOE POLISH Every Morning' 'KIWI Shoe Polish The Perfect Pair KIWI Shoe Cream' 'The "KIWI" Trademark' 'Rule made in U.S.A'
Object history	(Purchased from the 'Fancy Goods' stall 102 of Chelsea Antique market, Kings Road, SW3) (Registered Papers 76/231)
Association	KIWI
Collection	Furniture and Woodwork Collection
Accession number	CIRC.35-1976

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Record created	June 24, 2009
Record URL	https://collections.vam.ac.uk/item/O370767/ruler-unknown/

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