Ruler thumbnail 1
Not currently on display at the V&A

Ruler

1915-1925 (made)
Artist/Maker
Place of origin

Ruler measuring one foot with measured divisions in inches and sixteenths. Printed on one side with the words, in black, 'A Good Foot Rule: use KIWI SHOE POLISH Every Morning'. On the reverse the words 'KIWI Shoe Polish The Perfect Pair KIWI Shoe Cream'; also, a picture of a kiwi with the words 'The "KIWI" Trademark'. In the centre, a semi-circular scale of degrees. In the one inch section, printed with the words 'Rule made in U.S.A'. The ruler has a hole drilled through one end, and is varnished overall.


Object details

Categories
Object type
Materials and techniques
Printed wood
Brief description
Advertising ruler, for Kiwi, American, 1915-25
Physical description
Ruler measuring one foot with measured divisions in inches and sixteenths. Printed on one side with the words, in black, 'A Good Foot Rule: use KIWI SHOE POLISH Every Morning'. On the reverse the words 'KIWI Shoe Polish The Perfect Pair KIWI Shoe Cream'; also, a picture of a kiwi with the words 'The "KIWI" Trademark'. In the centre, a semi-circular scale of degrees. In the one inch section, printed with the words 'Rule made in U.S.A'. The ruler has a hole drilled through one end, and is varnished overall.
Dimensions
  • Length: 31cm (Note: This measurement may have been taken from the accession papers, and not checked against the object.)
Marks and inscriptions
'A Good Foot Rule: use KIWI SHOE POLISH Every Morning' 'KIWI Shoe Polish The Perfect Pair KIWI Shoe Cream' 'The "KIWI" Trademark' 'Rule made in U.S.A'
Object history
(Purchased from the 'Fancy Goods' stall 102 of Chelsea Antique market, Kings Road, SW3)
(Registered Papers 76/231)

Association
Collection
Accession number
CIRC.35-1976

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Record createdJune 24, 2009
Record URL
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