Dress thumbnail 1
Dress thumbnail 2
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Not on display

Dress

ca. 1966 (made)
Artist/Maker
Place of origin

Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant a household name and a commercial success.

Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.

Object details

Categories
Object type
Parts
This object consists of 2 parts.

  • Dress
  • Belt
Materials and techniques
Wool
Brief description
Mini-dress and belt in wool tweed, Mary Quant, London, ca. 1966
Physical description
Mini-dress and belt in plain and checked wool.
Marks and inscriptions
'MADE IN ENGLAND [sideways from bottom to top] MARY QUANT'S / ginger / GROUP®' (On label)
Gallery label
(30/03/2020)
[Mary Quant exhibition, 2019]

DRESS WITH PLEATED SKIRT
1966

At its launch in 1963, Quant’s Ginger Group range was available at 59 different department stores and independent boutiques across the UK including Ash Fashions in Giffnock and Lilian’s in Dundee. This dress was found as unsold stock from Merlyn in Whitechapel, east London, a smart boutique frequented by East End gangsters and their girlfriends.

Wool tweed
Labelled ‘Mary Quant’s Ginger Group’
Made by Steinbergs, Pontypridd, Wales (probably)
Given by Lina Salmon
V&A: T.87-1982
Summary
Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant a household name and a commercial success.

Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.
Collection
Accession number
T.87:1, 2-1982

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Record createdJune 24, 2009
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