Streamliner
Meat Slicer
After 1944 (made)
After 1944 (made)
Artist/Maker | |
Place of origin |
American design in the 1930s was increasingly influenced by notions of styling. As Norman Bel Geddes, one of the leading stylists observed, styling addressed the `psychological' dimension of design to `appeal to the consumer's vanity and play upon his imagination'. One of the devices employed by stylists was streamlining; while offering a symbol of science and rationality, it was also used to appeal to irrational desires and thereby seduce potential customers. although streamlining had been actively employed for some years, Norman Bel Geddes's book, Horizons(1932) did much to popularize the style.
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Object details
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Object type | |
Parts | This object consists of 2 parts.
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Title | Streamliner (manufacturer's title) |
Materials and techniques | Aluminium, cast and in sheet form, steel slicing disc, four rubber feet. |
Brief description | Meat slicer, 'Streamliner', Aluminium, steel and rubber, designed by Egmont Arens and Theodore C. Brookhart in 1940, manufactured by Hobart manufacturing Co from 1944. |
Physical description | Meat slicer, cast and sheet aluminium, steel slicer driven by an electric motor, resting on four rubber feet. Cast aluminium flat bed rising in one corner to an elliptical dome which houses the electric motor which drives a circular, steel blade. The blade is shielded on one side by a flared, trumpet shaped cast aluminium housing with cut out sections. Facing the cutting blade, a three sided, cast aluminium platform, canted at a 45° angle for holding the meat, which is pressed against the blade by a semi-circular clamp, studded on the side facing the blade, operated by a ridged, bar handle and attached so that it slides along a horizontal, tubular bar. At the rear, a toggle switch to turn the motor on or off and an adjustable lever with a graduated scale to adjust the thickness of the slice. With 4 spare feet. |
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Marks and inscriptions |
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Credit line | Given by the American Friends of the V&A through the generosity of Edgar Harden. |
Summary | American design in the 1930s was increasingly influenced by notions of styling. As Norman Bel Geddes, one of the leading stylists observed, styling addressed the `psychological' dimension of design to `appeal to the consumer's vanity and play upon his imagination'. One of the devices employed by stylists was streamlining; while offering a symbol of science and rationality, it was also used to appeal to irrational desires and thereby seduce potential customers. although streamlining had been actively employed for some years, Norman Bel Geddes's book, Horizons(1932) did much to popularize the style. |
Bibliographic reference | Benton, Charlotte, Tim Benton and Ghislaine Wood eds. Art Deco 1910-1939. London; Victoria and Albert Museum, 2003. p.364. ill. ISBN 1851773878 |
Other number | LOAN:AMERICANFRIENDS.428-2005 - Previous loan number |
Collection | |
Accession number | M.222-2011 |
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Record created | June 24, 2009 |
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