Butterfly thumbnail 1
Butterfly thumbnail 2
Not currently on display at the V&A

Butterfly

Sunglasses
1950s (made)
Artist/Maker
Place of origin

The eyewear firm Oliver Goldsmith created this glasses frame, titled ‘Butterfly’, in 1962. Philip Oliver Goldsmith, a salesman for a small optical firm, founded this eyewear company in London in 1926. In 1935 his son Charles Goldsmith entered the firm with the aim of transforming glasses from a medical necessity to a fashion item. From the company’s offices in Poland Street, his sons A. Oliver and Ray Goldsmith built upon the company’s reputation for attention-grabbing designs and solicited celebrity endorsement for their products. Key clients included Lord Snowdon, the actor Diana Dors, Princess Grace of Monaco and Diana, Princess of Wales.

In the early 1960s Charles Oliver Goldsmith was experimenting with different uses for unsold sunglasses. He created a range of pictorial frames which included 'Butterfly' and another called ‘Music Notes’ (T.243J-1990). He showed 'Butterfly' first to Harrods, the London department store, who placed orders. The design was painted by hand and was sold with either red or blue accents.


Object details

Categories
Object type
TitleButterfly
Materials and techniques
Painted plastic
Brief description
Sunglasses of painted plastic 'Butterfly', made by Oliver Goldsmith Eyewear, England, 1950s
Physical description
Sunglasses of painted plastic in the shape of a butterfly.
Credit line
Given by Mrs J. Wentworth
Summary
The eyewear firm Oliver Goldsmith created this glasses frame, titled ‘Butterfly’, in 1962. Philip Oliver Goldsmith, a salesman for a small optical firm, founded this eyewear company in London in 1926. In 1935 his son Charles Goldsmith entered the firm with the aim of transforming glasses from a medical necessity to a fashion item. From the company’s offices in Poland Street, his sons A. Oliver and Ray Goldsmith built upon the company’s reputation for attention-grabbing designs and solicited celebrity endorsement for their products. Key clients included Lord Snowdon, the actor Diana Dors, Princess Grace of Monaco and Diana, Princess of Wales.

In the early 1960s Charles Oliver Goldsmith was experimenting with different uses for unsold sunglasses. He created a range of pictorial frames which included 'Butterfly' and another called ‘Music Notes’ (T.243J-1990). He showed 'Butterfly' first to Harrods, the London department store, who placed orders. The design was painted by hand and was sold with either red or blue accents.
Collection
Accession number
T.52-1981

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Record createdJune 24, 2009
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