Trade Sample thumbnail 1
Trade Sample thumbnail 2
Image of Gallery in South Kensington
Not currently on display at the V&A
On short term loan out for exhibition

Trade Sample

ca. 1960 (made)
Artist/Maker
Place of origin

Ankara is a printed cotton cloth, produced in a variety of patterns formed by the layering of polychromatic dyes. Fashionable in West and East Africa since the late 19th century, ankara is variously known as 'African wax' or 'Dutch wax' print – despite wax rarely being used in its manufacture. Embodying the overlapping colonial interests that prevailed in the region and beyond, the cloth has a complex history – rooted in trade monopolisation and cultural appropriation, yet acting as a conduit for African agency and resistance.

Originally produced in the Netherlands, ankara emerged from experiments to mechanically replicate batik, an Indonesian wax-print cloth traditionally developed by hand. Early Dutch attempts roller-printed a resin-resist onto both sides of the cloth before dyeing; the resist was then washed out, with additional layers of colour added by repeating this process, hand-blocking and/or roller-printing. The intended export market of Indonesia did not respond well to this imitation batik, as the resin was prone to cracking and bubbling, producing defects in the print. A keen market for the cloth did, however, emerge across West Africa in the 1890s, such that several factories – chiefly in Britain and the Netherlands – began producing ankara with this new customer in mind. Responding to market feedback on popular colours and patterns, European producers adapted ankara designs to suit the tastes of their discerning West African customers. In a collaboration between the consumer, dealer and manufacturer, local sellers would inform European merchants which styles were in demand and suggest motifs that would likely sell well.

By the early 20th century, a cheaper and more refined method of ankara production had been developed. Sometimes called 'fancy prints', these ankara are roller-printed with a design on one side of the cloth only, eschewing the use of a resin-resist. Many examples of this later ankara purposefully include the imperfections that originally marred Dutch attempts to replicate batik – alluding to the more esteemed resin-resist technique. Decades after its arrival, independence from colonial rule saw the production of ankara relocate to the continent, when African competitors established their own rival businesses. Ankara designs during this time often featured political symbols and slogans, celebrating a new era of independence. For many, ankara remains a powerful signifier of West African identity, reinforcing personal style and national pride.

This particular cloth is a sample of ankara produced by A. G. Leventis, who manufactured their cloth in Manchester for the West African market. The five-pointed star design is a likely reference the liberation era, when the star became a symbol of African independence. The striped configuration perhaps alludes to the narrow strip-weaving that the area is known for, such as kente and aso òkè.


Object details

Categories
Object type
Materials and techniques
Printed cotton seersucker
Brief description
Textile, ankara, printed cotton seersucker, traded by A. G. Leventis, Manchester, c.1960
Physical description
Sample of dress fabric, printed cotton seersucker in indigo and orange design of stripes and stars.
Dimensions
  • Width: 300mm (Maximum)
  • Including tassel length: 1035mm (Maximum)
Measured by conservation
Gallery label
As African nations achieved independence, commemorative cloths with photographs of political leaders and messages of protest and celebration were rapidly produced. Commissioned by political agents as tools of propaganda and celebration, these cloths were cheap to make and accessible to a wide audience. They were sold across the continent and the diaspora. Building on the established tradition of wearing printed commemorative cloth, they served as highly visible expressions of shared identity, ideals and concerns. (CIRC.295-1964, CIRC.297-1964, CIRC.299-1964) V&A, Room 40, Africa Fashion (02/07/2022 - 16/04/2023)
Credit line
Bequeathed by Miss Mary Kirby
Object history
This cloth hails from the Miss Mary Kirby bequest, a significant donation of global textiles acquired by the museum in 1964. Of the 70 textiles included in the acquisition, 28 were produced or sold in West Africa. Miss Kirby was a passionate textiles teacher, author, and collector. She taught weaving at the Central School, London, and in the 1950s spent many years in Ghana teaching textiles at the Kumasi College of Technology. Correspondence within the acquisition's Registered File indicate that she collected the textiles as educational aids.

We are very grateful to Professor John Picton for his advice in identifying several African textiles held by the V&A.
Production
A. G. Leventis & Co. Ltd is one of several companies - principally British or Dutch - who in the early 20th century designed, printed, exported and/or distributed factory- printed cotton textiles for the West African market. Formed in 1937 by Cypriot A. G. Leventis, the company was based in West Africa, but registered designs in Manchester, England. Merchant traders such as A. G. Leventis & Co. Ltd acted as middlemen between European manufacturers and West African consumers, bridging the geographical and cultural gap that separated them through their use of market knowledge, which ultimately influenced the design and distribution of such textiles.
Summary
Ankara is a printed cotton cloth, produced in a variety of patterns formed by the layering of polychromatic dyes. Fashionable in West and East Africa since the late 19th century, ankara is variously known as 'African wax' or 'Dutch wax' print – despite wax rarely being used in its manufacture. Embodying the overlapping colonial interests that prevailed in the region and beyond, the cloth has a complex history – rooted in trade monopolisation and cultural appropriation, yet acting as a conduit for African agency and resistance.

Originally produced in the Netherlands, ankara emerged from experiments to mechanically replicate batik, an Indonesian wax-print cloth traditionally developed by hand. Early Dutch attempts roller-printed a resin-resist onto both sides of the cloth before dyeing; the resist was then washed out, with additional layers of colour added by repeating this process, hand-blocking and/or roller-printing. The intended export market of Indonesia did not respond well to this imitation batik, as the resin was prone to cracking and bubbling, producing defects in the print. A keen market for the cloth did, however, emerge across West Africa in the 1890s, such that several factories – chiefly in Britain and the Netherlands – began producing ankara with this new customer in mind. Responding to market feedback on popular colours and patterns, European producers adapted ankara designs to suit the tastes of their discerning West African customers. In a collaboration between the consumer, dealer and manufacturer, local sellers would inform European merchants which styles were in demand and suggest motifs that would likely sell well.

By the early 20th century, a cheaper and more refined method of ankara production had been developed. Sometimes called 'fancy prints', these ankara are roller-printed with a design on one side of the cloth only, eschewing the use of a resin-resist. Many examples of this later ankara purposefully include the imperfections that originally marred Dutch attempts to replicate batik – alluding to the more esteemed resin-resist technique. Decades after its arrival, independence from colonial rule saw the production of ankara relocate to the continent, when African competitors established their own rival businesses. Ankara designs during this time often featured political symbols and slogans, celebrating a new era of independence. For many, ankara remains a powerful signifier of West African identity, reinforcing personal style and national pride.

This particular cloth is a sample of ankara produced by A. G. Leventis, who manufactured their cloth in Manchester for the West African market. The five-pointed star design is a likely reference the liberation era, when the star became a symbol of African independence. The striped configuration perhaps alludes to the narrow strip-weaving that the area is known for, such as kente and aso òkè.
Collection
Accession number
CIRC.297-1964

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Record createdJune 24, 2009
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