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FRY'S CHEQUER PUZZLE

Advertising Puzzle
1950 - 1955 (published)
Artist/Maker
J. S. Fry & Sons Ltd (manufacturer)
Place of origin
England (made)

This jigsaw, made in the 1950s, was posted to the donor free after she sent away to Fry's chocolate company. It is a double-sided puzzle of fourteen interlocking pieces. One side is black and white squares, and the other features a colour-printed advert for the 'Punch' bar, with the slogan 'and you're pleased as Punch!'

Object details

Categories
Children & Childhood
Games
Object type
Advertising puzzle
Parts
This object consists of 4 parts.

  • Jigsaw Puzzle
  • Envelope
  • Instructions
  • Insert
TitleFRY'S CHEQUER PUZZLE (manufacturer's title)
Materials and techniques
paper, printed card
Paper
Card
Printed
Brief description
Double sided advertising jigsaw puzzle of 14 pieces (complete) made in England for J S Fry & Sons between 1950 and 1955

Envelope for double sided advertising jigsaw puzzle of 14 pieces (complete) made in England for J S Fry & Sons between 1950 and 1955

Paper instructions for double sided advertising jigsaw puzzle of 14 pieces (complete) made in England for J S Fry & Sons between 1950 and 1955

Card insert for double sided advertising jigsaw puzzle of 14 pieces (complete) made in England for J S Fry & Sons between 1950 and 1955
Physical description
plain brown envelope containing a plain brown square of card, a printed sheet of instructions and a puzzle of 14 non interlocking pieces which is in angled shapes and double sided
one side shows black and whiate squares and the aim of the puzzle is to reconstruct it on this side; the other side is printed in colours to show an advertisement for Fry's Milk Punch, a chocolate bar with milk chocolate, caramel and fudge, price 4d.
Dimensions
  • Length: 7in
  • Envelope width: 6¾in
Production typeMass produced
Marks and inscriptions
With the compliments of J S Fry & Sons Ltd (instructions; printed)
Credit line
Given by Anne Purse
Object history
This puzzle was one of a series produced to advertise chocolate products.
It was sent off for by the donor, Anne Purse (nee Colborne, born 17/09/1943), who says it was quite a bonus to have free (or nearly so) toys. She played with it a lot.
Summary
This jigsaw, made in the 1950s, was posted to the donor free after she sent away to Fry's chocolate company. It is a double-sided puzzle of fourteen interlocking pieces. One side is black and white squares, and the other features a colour-printed advert for the 'Punch' bar, with the slogan 'and you're pleased as Punch!'
Associated objects
Collection
Young V&A Collection
Accession number
B.264:1-1999

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Record createdFebruary 24, 2000
Record URL
https://collections.vam.ac.uk/item/O25486/frys-chequer-puzzle-advertising-puzzle-j-s-fry/
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