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Approach

Photograph
1979 (made), 23/04/1979 (made)
Artist/Maker
Place of origin

In 1977, NASA opened the Computer Graphics Lab at its Jet Propulsion Laboratory in Pasadena, California with the aim of enabling scientific research for its spaceflight operations. The same year, the lab’s founding director Robert Holzman invited David Em to be the first artist in residence.

The Graphics Lab’s first project was to create a scientifically accurate 3D video of the Voyager 1 spacecraft’s upcoming mission to Jupiter and its moons. The flight was scheduled for March 1979 and the idea was to release the film to international broadcast media when the spacecraft reached its intended destination. To produce the work, Em collaborated with astrophysicists, mission engineers and other specialists.

Voyager 1’s closest approach to Jupiter took place on 5 March 1979, and the film produced by the Graphics Lab was viewed by millions of people across the globe. Three weeks later, on 26 March, Em created the work ‘Approach’.

‘Approach’ is one of Em’s earliest digital artworks to connect with a larger audience. It has been featured internationally in books, magazines, exhibitions, and many other venues. Most famously, the American jazz musician, Herbie Hancock chose it for the cover of his ground-breaking 1983 album ‘Future Shock’.

Holzman (1935-2020) was married to the American art historian and collector Patric Prince (1942-2021). ‘Approach’ was part of Prince’s collection which was acquired by the V&A in 2008, alongside her archive. ‘Approach’ hung above Holzman and Prince’s fireplace at their home in California. The stars that appear in the landscape are the result of minor damage sustained during an earthquake in 1994.

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read Digital art 'Digital art' describes the use of technology in creative thinking and art making. Ranging across a wide variety of mediums, digital art spans from computer, generative, robotic, kinetic, and net art, through to post-internet, virtual reality, and augmented reality art.
read Patric D. Prince: digital art visionary Patric D. Prince (1942 – 2021) was a pioneering American collector of digital art. As a key figure in early computer and digital art, she was one of the first to recognise the importance and potential of these new art forms. Over the course of her career, she had many different roles: as c...

Object details

Categories
Object type
TitleApproach (assigned by artist)
Materials and techniques
Computer-generated colour photograph
Brief description
Colour photograph, computer-generated, 'Approach', by David Em, Sierra Madre, CA, 1979
Physical description
This polaroid photograph (Edition 1 of 3) depicts a modelled blue-rastered horizon with sky and a moon in the background. Inscribed with #3 at the left border in red. Titled, signed and dated at the back in red.
Dimensions
  • Length: 60.96
  • Width: 50.8
Marks and inscriptions
  • '#3' (Inscribed at the left border in red.)
  • 'Approach © [artist's signature]1975' (Inscribed at the back in red.)
Gallery label
(14/08/2023-15/09/2024)
Patric Prince: Digital Art Visionary

David Em (b. 1952)
Approach
1979
Photograph of a computer-generated image

This photograph depicts of one of the first navigable digital environments. It was made at NASA’s Jet Propulsion Lab, which was run by Prince’s husband Robert Holtzman. The Lab hosted artists-in-residence, like David Em, who made this work in collaboration with programmer Jim Blinn. Although they look like stars, the white dashes in the sky are scratches from when the work fell from a wall in Prince’s house during an earthquake.

Given by the American Friends of the V&A through the generosity
of Patric D. Prince
Museum no. E.952-2008
Credit line
Given by the American Friends of the V&A through the generosity of Patric Prince
Subjects depicted
Summary
In 1977, NASA opened the Computer Graphics Lab at its Jet Propulsion Laboratory in Pasadena, California with the aim of enabling scientific research for its spaceflight operations. The same year, the lab’s founding director Robert Holzman invited David Em to be the first artist in residence.

The Graphics Lab’s first project was to create a scientifically accurate 3D video of the Voyager 1 spacecraft’s upcoming mission to Jupiter and its moons. The flight was scheduled for March 1979 and the idea was to release the film to international broadcast media when the spacecraft reached its intended destination. To produce the work, Em collaborated with astrophysicists, mission engineers and other specialists.

Voyager 1’s closest approach to Jupiter took place on 5 March 1979, and the film produced by the Graphics Lab was viewed by millions of people across the globe. Three weeks later, on 26 March, Em created the work ‘Approach’.

‘Approach’ is one of Em’s earliest digital artworks to connect with a larger audience. It has been featured internationally in books, magazines, exhibitions, and many other venues. Most famously, the American jazz musician, Herbie Hancock chose it for the cover of his ground-breaking 1983 album ‘Future Shock’.

Holzman (1935-2020) was married to the American art historian and collector Patric Prince (1942-2021). ‘Approach’ was part of Prince’s collection which was acquired by the V&A in 2008, alongside her archive. ‘Approach’ hung above Holzman and Prince’s fireplace at their home in California. The stars that appear in the landscape are the result of minor damage sustained during an earthquake in 1994.
Collection
Accession number
E.952-2008

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Record createdJune 8, 2009
Record URL
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