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The New Iron Age

Poster
1987 (made)
Artist/Maker
Pentagram Design Ltd. (designers)
CTD Printers Ltd. (printers)
Zaehnsdorf and Croft (manufacturers)
Place of origin
London (designed)

Poster for The New Iron Age exhibition, 1987, featuring title in cast iron letters, in black and white.

Object details

Categories
Prints
Advertising
Posters
Object type
Poster
TitleThe New Iron Age
Materials and techniques
Offset lithograph on paper
Ink
Paper
Offset Lithography
Brief description
Poster for The New Iron Age exhibition, designed by Pentagram; British, ca. 1987.
Physical description
Poster for The New Iron Age exhibition, 1987, featuring title in cast iron letters, in black and white.
Dimensions
  • Height: 59cm
  • Width: 42cm
Marks and inscriptions
  • THE / NEW / IRON / AGE (The main design, letters cast in iron)
  • Exhibiton (Top right)
  • Contemporary forged / metalwork in architecture / and interior design (Top right)
  • Presented by the British / Artist Blacksmiths / Association in / collaboration with the / Building Centre Trust (Centre left)
  • 12-15 August 1987 / Building Workshop / hereford Technical College / Folly Lane, Hereford / 9.30 to 5.00 / 2-25 September 1987 / The Building Centre / 26 Store Street / London WC1 / Mon to Fri 9.30 to 5.15 / Sat 10.00 to 1.00 (Centre right)
  • Sponsored by: / Allied Steel and Wire Ltd / The Crafts Council / British Coal / Solid Fuel Advisory Service / The Worshipful Company / of Ironmongers / The Building Centre Trust / CPL Limited (Bottom left)
  • Designed by Pentagram (Vertically bottom right corner)
Credit line
Given by Alan Fletcher
Object history
Part of a gift from Alan Fletcher of his archive to represent his design output from the 1970s to the present day. Adapted from 18th century ideogram.
Historical context
For more on Alan Fletcher's work see Myerson, Jeremy. Beware wet paint: designs by Alan Fletcher. London: Phaidon Press Ltd., 1996.
Collection
Prints, Drawings & Paintings Collection
Accession number
E.429-2003

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Record createdJune 8, 2009
Record URL
https://collections.vam.ac.uk/item/O239315/the-new-iron-age-poster-pentagram-design-ltd/
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