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Insight and Outlook. Views of British Design

Poster
ca. 1986 (made)
Artist/Maker
Pentagram Design Ltd. (designers)
CTD Printers Ltd. (printers)
Zaehnsdorf and Croft (manufacturers)
Place of origin
London (designed)

Poster for 36th International Design Conference in Aspen (1986), featuring a red cross with blue scribbles diagonally at each corner, representing the Union Jack, against a white background.

Object details

Categories
Prints
Advertising
Posters
Object type
Poster
TitleInsight and Outlook. Views of British Design
Materials and techniques
Colour offset lithograph on paper
Ink
Paper
Colour Offset Lithography
Brief description
Poster for 36th International Design Conference in Aspen, designed by Pentagram; British, ca. 1986.
Physical description
Poster for 36th International Design Conference in Aspen (1986), featuring a red cross with blue scribbles diagonally at each corner, representing the Union Jack, against a white background.
Dimensions
  • Height: 62.8cm
  • Width: 47cm
Marks and inscriptions
  • Design: Pentagram Design, Typography: courtesy Typogram, Printing: courtesy Crafton Graphic Company, Paper: Dulcet 100 lb. text by Monadnock (Vertically top right corner)
  • Insight and Outlook. Views of British Design. (Bottom, in red)
  • 36th International Design Conference in Aspen. [dates] / Aspen '86 explores the diversity and vitality of British design today. Conference Co-chairmen Kenneth Grange, Pentagram London, and Rosamind / Julius, Julius International, are asking - Why Britain? Is British design strong despite or because of a hostile cultural environment? Why do young designers / go it alone? Historical heritage - milstone or milestone? Do national characteristics of eccentricity, irony and understatement affect design in today's / international business world. Tpoics range from fashion photography, film, graphics, advertising, architecture, interiors and product design to theatre / and gardens. [details of speakers, workshops, prices, etc] (Bottom of sheet, in black, some in bold)
Credit line
Given by Alan Fletcher
Object history
Part of a gift from Alan Fletcher of his archive to represent his design output from the 1970s to the present day. Adapted from 18th century ideogram.
Historical context
For more on Alan Fletcher's work see Myerson, Jeremy. Beware wet paint: designs by Alan Fletcher. London: Phaidon Press Ltd., 1996.
Subject depicted
Union Flag
Collection
Prints, Drawings & Paintings Collection
Accession number
E.430-2003

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Record createdJune 8, 2009
Record URL
https://collections.vam.ac.uk/item/O239309/insight-and-outlook-views-of-poster-pentagram-design-ltd/
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