Poster

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Artist/Maker	Polaroid (made for) Fletcher, Alan (designer)
Place of origin	London (designed)

Poster for Polaroid 600 plus film, featuring a multi-coloured image of splashes of colour mirrored on either side of the page (as though the paper was daubed with paint on one side and the paper was folded to transfer the image onto the other side). The image created is known as a Rorschach test, 'designed by Psychologists to get patients to say what they think an abstract form represents'.

Object details

Categories	Prints Advertising Posters
Object type	Poster
Materials and techniques	Colour offset lithograph on paper Ink Paper Colour Offset Lithography
Brief description	Poster for Polaroid 600 Plus Film, featuring a Rorschach text, designed by Alan Fletcher, Pentagram; British, 1989.
Physical description	Poster for Polaroid 600 plus film, featuring a multi-coloured image of splashes of colour mirrored on either side of the page (as though the paper was daubed with paint on one side and the paper was folded to transfer the image onto the other side). The image created is known as a Rorschach test, 'designed by Psychologists to get patients to say what they think an abstract form represents'.
Dimensions	Height: 88cm Width: 59cm
Marks and inscriptions	Polaroid (Top centre) Alan Fletcher/Pentagram (Vertically top right corner) New Polaroid 600 Plus Film (Bottom centre)
Credit line	Given by Alan Fletcher
Object history	Part of a gift from Alan Fletcher of his archive to represent his design output from the 1970s to the present day. Adapted from 18th century ideogram.
Bibliographic reference	Myerson, Jeremy. Beware wet paint: designs by Alan Fletcher. London: Phaidon Press Ltd., 1996, p. 30, illus. p. 40-41.
Collection	Prints, Drawings & Paintings Collection
Accession number	E.425-2003

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Record created	June 8, 2009
Record URL	https://collections.vam.ac.uk/item/O239282/poster-fletcher-alan/

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