Not on display

Coat

ca. 1968 (made)
Artist/Maker
Place of origin

Brothers Warren and David Gold began retailing menswear through a stall in Petticoat Lane, London's oldest and most famous street market. They opened the first Lord John boutique in Carnaby Street in 1963. Carnaby Street was the heart of 'Swinging London' in the 1960s. Dozens of competing shops sold highly fashionable, relatively inexpensive clothes to a mixed clientele of actors, day-trippers, teenage Mods and trend-setting pop stars.

The Lord John venture was a success. The boutique soon developed into a lucrative chain. Warren Gold styled himself as a self-made rag-trade king: Rolls Royce, flashy jewellery, not to mention the series of high-profile court cases initiated by rival menswear retailer John Stephen. (The dispute was over the ownership of the name 'Lord John'.)

Fitted midi-length overcoats were a staple of the fashionable man's wardrobe from the late 1960s into the early 1970s. This wide-collared, ostentatiously-belted, wool coat draws on denim styling in its use of contrasting top stitching.

Object details

Categories
Object type
Materials and techniques
Suede lined with acrylic fabric
Brief description
Suede Inverness overcoat with cape, retailed by Lord John, England, ca. 1968
Physical description
Man’s buff suede long overcoat with an Inverness style shoulder cape. The coat is full length with a waist-length detachable shoulder cape. Single-breasted, it fastens with four imitation horn buttons to just below the waist. There are two large patch pockets with flap-tops.

The cape is attached beneath the coat collar by three brass or yellow metal studs and button at the front above the waist by two buttons.

All the buttons are sewn with white linen thread to black stay-buttons on the inside. The coat and cape are lined with black acrylic fabric.
Dimensions
  • Chest circumference: 42in
  • Chest circumference: 107cm
  • Length: 44in
  • Length: 112cm
  • Weight: 2.9kg
Style
Marks and inscriptions
(Maker's label sewn to the inside centre back of the neck)
Summary
Brothers Warren and David Gold began retailing menswear through a stall in Petticoat Lane, London's oldest and most famous street market. They opened the first Lord John boutique in Carnaby Street in 1963. Carnaby Street was the heart of 'Swinging London' in the 1960s. Dozens of competing shops sold highly fashionable, relatively inexpensive clothes to a mixed clientele of actors, day-trippers, teenage Mods and trend-setting pop stars.

The Lord John venture was a success. The boutique soon developed into a lucrative chain. Warren Gold styled himself as a self-made rag-trade king: Rolls Royce, flashy jewellery, not to mention the series of high-profile court cases initiated by rival menswear retailer John Stephen. (The dispute was over the ownership of the name 'Lord John'.)

Fitted midi-length overcoats were a staple of the fashionable man's wardrobe from the late 1960s into the early 1970s. This wide-collared, ostentatiously-belted, wool coat draws on denim styling in its use of contrasting top stitching.
Collection
Accession number
T.199-1984

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Record createdMay 20, 2009
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