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Poster

1991 (made)
Artist/Maker
Pentagram Design Ltd. (designers)
CTD Printers Ltd. (printers)
Zaehnsdorf and Croft (manufacturers)
Fletcher, Alan (designer)
Place of origin
London (made)

Poster for Seventeenth Icograda Student Seminar with text laid out against a black background to resemble a face, with two Kodak transparency logo as the eyes, the latter placed upside-down so that the yellow part of the logo appears as eye lids.

Object details

Categories
Prints
Advertising
Posters
Object type
Poster
Materials and techniques
Screenprint on paper
Ink
Paper
Screen Printing
Brief description
Poster for Seventeenth Icograda Student Seminar, designed by Alan Fletcher/Pentagram; British, 1991
Physical description
Poster for Seventeenth Icograda Student Seminar with text laid out against a black background to resemble a face, with two Kodak transparency logo as the eyes, the latter placed upside-down so that the yellow part of the logo appears as eye lids.
Dimensions
  • Height: 84cm
  • Width: 59.5cm
Production typeMass produced
Marks and inscriptions
  • images (Top right in white)
  • Design Alan Fletcher/Pentagram. Print G&B Arts (Vertically in white, bottom right corner)
  • Wolfgang Weingart (Swi) on typography / Peter Brookes (UK) on illustration / Henry Steiner (Hong Kong) on symbols / Martin Pedersen (USA) on magazines (Vertically in white, centre)
  • Theme of the seminar: / The design process / from the idea to / the final solution (In white, right of centre)
  • Seventeenth Icograda Student Seminar / 9:30am to 12:00 on 11/12 February 1991 / Odeon Cinema, Marble Arch, London / International Council of Graphic Design Associations (In white, centred across bottom)
  • For information please contact : / Banks Sadler Ltd, 15 Pratt Mews / London NW1 0AD, Tel (071) 388 9101 / Telex 261200, Fax (071) 383 4794 (In white top left)
  • 'KODACHROME' / TRANSPARENCY / PROCESSED BY / KODAK (Two logos, upside down, either side towards top)
Credit line
Given by Alan Fletcher
Object history
Part of a gift from Alan Fletcher of his archive to represent his design output from the 1970s to the present day.
Historical context
For more on Alan Fletcher's work see Myerson, Jeremy. Beware wet paint: designs by Alan Fletcher. London: Phaidon Press Ltd., 1996.
Subject depicted
Typography
Collection
Prints, Drawings & Paintings Collection
Accession number
E.413-2003

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Record createdMay 18, 2009
Record URL
https://collections.vam.ac.uk/item/O233150/poster-fletcher-alan/
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