Image of Gallery in South Kensington
Request to view at the Prints & Drawings Study Room, level E , Case I, Shelf 189

design for an advert for a car instruction manual

Drawing
latter half of 20th century (made)
Artist/Maker
Place of origin

Wilfrid R. Addey (1912-1999) worked as a commercial artist for over sixty years, working for Dorland advertising and Mitchells among other London advertising firms. His work shows the range of products and illustration styles, from aeroplanes and cars, beer and perfume, to satirical cartoons and calendar pin-up girls and is representative of the post war boom in advertising during the late 1940s and 1950s.

This drawing in ink is for an advertisement for a car instruction book. The illustration shows a car instruction book held in a left hand in the centre of the composition. Depth is created through hatched lines in black against white and lines being scraped into the black ink to reveal the white of the board underneath. There is a feeling of movement in the pages being turned by the thumb of the hand. The curving form of the pages in the top right corner contrasts with two straight lines that project from the pages to the bottom left corner, simulating the headlights of a car.


Object details

Category
Object type
Titledesign for an advert for a car instruction manual (generic title)
Materials and techniques
Scratchboard, backed onto card
Brief description
Sraperboard illustration of a hand holding a car instruction manual, by Wilfrid R. Addey; British, latter half of 20th century
Physical description
Pen and ink sraperboard illustration featuring a hand holding a car instruction manual
Dimensions
  • Max irregular height: 31.4cm
  • Max irregular width: 24.1cm
  • Mount height: 23cm
  • Mount width: 30.2cm
Production typeUnique
Marks and inscriptions
CLIFFORD MILBURN AND COMPANY'S / WATER COLOUR / BOARDS, [address etc] (Back of mount card)
Credit line
Given by K. D. and E. F. Law
Historical context
Wilfrid R. Addey worked as a commercial artist for over sixty years, working for Dorland Advertising and Mitchells among other London advertising firms.
Subject depicted
Summary
Wilfrid R. Addey (1912-1999) worked as a commercial artist for over sixty years, working for Dorland advertising and Mitchells among other London advertising firms. His work shows the range of products and illustration styles, from aeroplanes and cars, beer and perfume, to satirical cartoons and calendar pin-up girls and is representative of the post war boom in advertising during the late 1940s and 1950s.

This drawing in ink is for an advertisement for a car instruction book. The illustration shows a car instruction book held in a left hand in the centre of the composition. Depth is created through hatched lines in black against white and lines being scraped into the black ink to reveal the white of the board underneath. There is a feeling of movement in the pages being turned by the thumb of the hand. The curving form of the pages in the top right corner contrasts with two straight lines that project from the pages to the bottom left corner, simulating the headlights of a car.
Collection
Accession number
E.198-2003

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Record createdMay 12, 2009
Record URL
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