Hat thumbnail 1
Not currently on display at the V&A

Hat

1968 (made)
Artist/Maker
Place of origin

This suede hood exemplifies a new direction in fashion which emerged towards the end of the 1960s. Reacting against the futuristic minimal fashions of the preceding years, designers began to look towards flowing forms, natural materials, hand-craft and traditional fabrics, drawing inspiration from folk dress, historicism and Romani clothing.

This hood consists of a close fitting cap with an extending piece of fabric, known as a bavolet, covering the neck. The bavolet is attached to the cap with leather ties and has scalloped edging, decorated with perforations and embossed circles to give a hand-tooled effect.

The piece was designed by George Mallard, a London based milliner who established his business in 1954 under his own name. In 1966 the company was renamed Malyard Hats. Known for his innovative and fashionable hats, Mallard designed for both men and women and catered to the retail and wholesale trades. The company ceased trading in 1985 upon Mallard's retirement.


Object details

Categories
Object type
Materials and techniques
Embossed and punched suede
Brief description
Cloche hat / hood in brown suede with a scalloped edge, designed by George Malyard, England, 1968.
Physical description
Cloche hat / hood in brown suede with a scalloped edge. A deep bavolet with scalloped and punched edges embossed with large dots, and decorative suede thongs tied in bows.
Object history
Purchased. Registered File number 1985/485.
Subject depicted
Summary
This suede hood exemplifies a new direction in fashion which emerged towards the end of the 1960s. Reacting against the futuristic minimal fashions of the preceding years, designers began to look towards flowing forms, natural materials, hand-craft and traditional fabrics, drawing inspiration from folk dress, historicism and Romani clothing.

This hood consists of a close fitting cap with an extending piece of fabric, known as a bavolet, covering the neck. The bavolet is attached to the cap with leather ties and has scalloped edging, decorated with perforations and embossed circles to give a hand-tooled effect.

The piece was designed by George Mallard, a London based milliner who established his business in 1954 under his own name. In 1966 the company was renamed Malyard Hats. Known for his innovative and fashionable hats, Mallard designed for both men and women and catered to the retail and wholesale trades. The company ceased trading in 1985 upon Mallard's retirement.
Collection
Accession number
T.346-1985

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Record createdMay 5, 2009
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