Primroses thumbnail 1
Primroses thumbnail 2
Not on display

Primroses

Biscuit Tin
1930 (made)
Artist/Maker
Place of origin

The British biscuit tin came about when the Licensed Grocer's Act of 1861 allowed groceries to be individually packaged and sold. Coinciding with the removal of the duty on paper for printed labels. It was only a short step to the idea of printing directly on to tinplate. The new process of offset lithography, patented in 1877 allowed multicoloured designs to be printed on to exotically shaped tins.

The most exotic designs were produced in the early years of the 20th century, just prior to the First World War. In the 1920s and 1930s, costs had risen substantially and the design of biscuit tins tended to be more conservative, with the exception of the tins targeted at the Christmas market and intended to appeal primarily to children. The designs, generally speaking are a barometer of popular interests.

The advent of the Second World War stopped all production of decorative tin ware and after it ended in 1945, the custom never really revived.

Object details

Categories
Object type
TitlePrimroses (trade title)
Materials and techniques
Offset litho printed tinplate
Brief description
Biscuit tin, 'Primroses', offset litho printed tinplate, made by Hudson, Scott & Sons, Carlisle, for the Co-operative Wholesale Society; 1930
Physical description
Oval biscuit tin, with domed hinged lid. Blue flecked with black, with decorative vertical stripes alternating with pelmets in maroon and gold on sides. Scrolling border in same colours on edge of lid. Primrose flowers and leaves in yellows and greens on lid with black outlines.
Dimensions
  • Height: 6.8cm
  • Width: 17.3cm
  • Depth: 10.5cm
Credit line
Given by M. J. Franklin
Object history
M.J. Franklin Collection of British Biscuit Tins.
Historical context
The British biscuit tin came about when the Licensed Grocer's Act of 1861 allowed groceries to be individually packaged and sold. Coinciding with the removal of the duty on paper for printed labels. It was only a short step to the idea of printing directly on to tinplate. This development is first credited to Owen Jones who was a consultant designer to the stationary printers, Thomas de la Rue. He designed the first biscuit tin, transfer-printed and issued in 1868 for the firm of Huntley & Palmers. Other firms were quick to respond and a whole new industry was born. The new process of offset lithography, patented in 1877 allowed multicoloured designs to be printed on to exotically shaped tins.

The most exotic designs were produced in the early years of this century, just prior to the First World War. In the 1920s and 1930s, costs had risen substantially and the design of biscuit tins tended to be more conservative, with the exception of the tins targeted at the Christmas market and intended to appeal primarily to children. The designs, generally speaking are a barometer of popular interests.

The advent of the Second World War stopped all production of decorative tin ware and after it ended in 1945, the custom never really revived.
[Eric Turner, 'British Design at Home', p.126]
Subject depicted
Summary
The British biscuit tin came about when the Licensed Grocer's Act of 1861 allowed groceries to be individually packaged and sold. Coinciding with the removal of the duty on paper for printed labels. It was only a short step to the idea of printing directly on to tinplate. The new process of offset lithography, patented in 1877 allowed multicoloured designs to be printed on to exotically shaped tins.

The most exotic designs were produced in the early years of the 20th century, just prior to the First World War. In the 1920s and 1930s, costs had risen substantially and the design of biscuit tins tended to be more conservative, with the exception of the tins targeted at the Christmas market and intended to appeal primarily to children. The designs, generally speaking are a barometer of popular interests.

The advent of the Second World War stopped all production of decorative tin ware and after it ended in 1945, the custom never really revived.
Bibliographic references
  • Michael Franklin, British Biscuit Tins, London, Victoria and Albert Museum, 1984, ISBN. 0905209621
Collection
Accession number
M.123-1983

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Record createdFebruary 7, 2000
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