Poster
1992 (made)
| Artist/Maker |
Benetton has used ‘global issues’ in its posters since the 1980s. It sees campaigns both as a means of advertising and as a focus for discussing the principal social and political issues of our time. Through their universal impact, the campaigns win the attention of the public and stand out from the general mass of media images. This makes for successful advertising. But their publicity attracts both controversy and acclaim, the latter in the form of advertising prizes.
Object details
| Categories | |
| Object type | |
| Materials and techniques | |
| Brief description | Printer's proof 'Man being restrained'. Advertising campaign poster for the Italian knitwear company Benetton. |
| Dimensions |
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| Credit line | Given by Modus Publicity on Behalf of the Benetton Group |
| Object history | One of a group of 56 posters donated by the Benetton Group, E.2155 to E.2210-1997 |
| Production | Part of Benetton's 'Shock of Reality' campaign. |
| Subjects depicted | |
| Summary | Benetton has used ‘global issues’ in its posters since the 1980s. It sees campaigns both as a means of advertising and as a focus for discussing the principal social and political issues of our time. Through their universal impact, the campaigns win the attention of the public and stand out from the general mass of media images. This makes for successful advertising. But their publicity attracts both controversy and acclaim, the latter in the form of advertising prizes. |
| Collection | |
| Accession number | E.2170-1997 |
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| Record created | April 8, 2009 |
| Record URL |
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