Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, level C , Case Y, Shelf 84, Box C

Poster

1992 (made)
Artist/Maker

Benetton has used ‘global issues’ in its posters since the 1980s. It sees campaigns both as a means of advertising and as a focus for discussing the principal social and political issues of our time. Through their universal impact, the campaigns win the attention of the public and stand out from the general mass of media images. This makes for successful advertising. But their publicity attracts both controversy and acclaim, the latter in the form of advertising prizes.


object details
Categories
Object Type
Materials and Techniques
Brief Description
Printer's proof 'Man being restrained'. Advertising campaign poster for the Italian knitwear company Benetton.
Dimensions
  • Height: 29.7cm
  • Width: 42cm
Credit line
Given by Modus Publicity on Behalf of the Benetton Group
Object history
One of a group of 56 posters donated by the Benetton Group, E.2155 to E.2210-1997
Production
Part of Benetton's 'Shock of Reality' campaign.
Subjects depicted
Summary
Benetton has used ‘global issues’ in its posters since the 1980s. It sees campaigns both as a means of advertising and as a focus for discussing the principal social and political issues of our time. Through their universal impact, the campaigns win the attention of the public and stand out from the general mass of media images. This makes for successful advertising. But their publicity attracts both controversy and acclaim, the latter in the form of advertising prizes.
Collection
Accession Number
E.2170-1997

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record createdApril 8, 2009
Record URL