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Print

1895 (made)
Artist/Maker
Place of origin

Hovis bread first appeared in the shops in 1890. Hovis is a wheatgerm flour which is sold to independent bakers to produce, but only in the Hovis baking tins. Hovis would therefore have provided the electroptype for this advertisment and the printer would have inserted the baker's name.

Object details

Categories
Object type
Materials and techniques
Wood engraving
Brief description
Print by R. Taylor & Co., press advertisement for Hovis bread, wood engraving, Great Britain, 1895
Physical description
A press advertisement for Hovis bread.
Dimensions
  • Height: 23.5cm
  • Width: 18.1cm
Dimensions taken from Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994
Marks and inscriptions
Signed on block 'R Taylor & Co'.
Gallery label
R. TAYLOR & CO
Press advertisement for Hovis Bread. 1895.
Wood engraving or electrotype
E.726-1994

Hovis bread first appeared in the shops in 1890. Hovis is a
wheatgerm flour which is sold to independent bakers to produce,
but only in the Hovis baking tins. Hovis would therefore have
provided the electrotype for this advertisment and the printer
would have inserted the baker's name.
Summary
Hovis bread first appeared in the shops in 1890. Hovis is a wheatgerm flour which is sold to independent bakers to produce, but only in the Hovis baking tins. Hovis would therefore have provided the electroptype for this advertisment and the printer would have inserted the baker's name.
Bibliographic reference
Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994
Collection
Accession number
E.726-1994

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Record createdApril 3, 2009
Record URL
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