This Is Tomorrow

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Prints & Drawings Study Room, level C

Artist/Maker	Theo Crosby (maker)
Place of origin	Great Britain (made)

A poster advertising the exhibition 'This is Tomorrow' held at the Whitechapel Art Gallery in 1956. The poster depicts a capitalised letter 'I' printed in red with a smaller, lower case, letter 'i' printed in black over this.

Object details

Categories	Posters Prints Advertising
Object type	Poster
Title	This Is Tomorrow (series title)
Materials and techniques	Lithograph printed in red and black Paper Lithography
Brief description	Poster by Theo Crosby, advertising the exhibition 'This Is Tomorrow' held at the Whitechapel Art Gallery in 1956, lithograph printed in black and red, Great Britain, 1956
Physical description	A poster advertising the exhibition 'This is Tomorrow' held at the Whitechapel Art Gallery in 1956. The poster depicts a capitalised letter 'I' printed in red with a smaller, lower case, letter 'i' printed in black over this.
Dimensions	Height: 76.3cm Width: 50.8cm Dimensions taken from Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994
Object history	List of participants in 'This is Tomorrow' by their original groupings, 1956: Group 1: Theo Crosby, William Turnbull, Germano Facetti, Edward Wright. Group 2: Richard Hamilton, John McHale, John Voelcker. Group 3: J.D.H. Catleugh, James Hull, Leslie Thornton. Group 4: Anthony Jackson, Sarah Jackson, Emilio Scanavino. Group 5: John Ernest, Anthony Hill, Denis Williams. Group 6: Eduardo Paolozzi, Alison and Peter Smithson, Nigel Henderson. Group 7: Victor Pasmore, Erno Goldfinger, Helen Phillips. Group 8 : James Stirling, Michael Pine, Richard Matthews. Group 9: Mary Martin, John Weeks, Kenneth Martin. Group 10: Robert Adams, Frank Newby, Peter Carter, Colin St.John Wilson. Group 11: Adrian Heath, John Weeks. Group 12: Lawrence Alloway, Geoffery Holroyd, Tony del Renzio.
Association	This Is Tomorrow
Bibliographic reference	Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994
Collection	Prints, Drawings & Paintings Collection
Accession number	E.183-1994

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Record created	April 1, 2009
Record URL	https://collections.vam.ac.uk/item/O214220/this-is-tomorrow-poster-theo-crosby/

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