Not on display

We don’t have an image of this object online yet.

More about images

V&A Images may have a photograph that we can’t show online, but it may be possible to supply one to you. Email us at vaimages@vam.ac.uk for guidance about fees and timescales, quoting the accession number: E.665-1993

Print

ca. 1961 (made)
Artist/Maker

This image was made using the four colour process, identified by the pattern of circles of dots visible through a magnifier and the squishing of ink visible at the edges of some of the tone, which distinguishes it as relief halftone rather than as halftone lithography (which would appear flat).
The three or four colour printing process was a colour version of halftone used with one colour (see previous caption), in which an image was photographed through a screen and exposed onto a light-sensitized metal plate, which was then relief-etched. The screen reproduced the image as a series of dots varying in size depending on the intensity of colour required. For full colour images, however, an additional stage was needed as separate plates were needed for each of three colours – cyan, yellow and magenta – and the additional black plate, if used. The original design or image was therefore photographed through coloured filters to separate the colours out. The screen was positioned at a slightly different angle when each colour was photographed so that the resultant patterns of dots would lie in different positions and, when printed, combined to form multi-colour circles giving the impression of full colour.
The dots can be seen through a magnifier and vary in shape depending on the colour being reproduced. A single primary colour of yellow will form a grid pattern composed simply of yellow dots of varying sizes, while a more complex colour will appear as a multi-coloured circle of dots.

Object details

Categories
Object type
Materials and techniques
Four colour relief halftone and lineblock
Brief description
Four colour relief halftone and lineblock. Leaflet, Ultra 'Rio' Range of transistor radios. British, ca.1961.
Physical description
Leaflet featuring a radio against a glamourous seaside landscape with high rise buildings and tall mountain behind.
Dimensions
  • Height: 200mm
  • Width: 250mm (Note: open)
  • Width: 125mm (Note: closed)
Subjects depicted
Summary
This image was made using the four colour process, identified by the pattern of circles of dots visible through a magnifier and the squishing of ink visible at the edges of some of the tone, which distinguishes it as relief halftone rather than as halftone lithography (which would appear flat).
The three or four colour printing process was a colour version of halftone used with one colour (see previous caption), in which an image was photographed through a screen and exposed onto a light-sensitized metal plate, which was then relief-etched. The screen reproduced the image as a series of dots varying in size depending on the intensity of colour required. For full colour images, however, an additional stage was needed as separate plates were needed for each of three colours – cyan, yellow and magenta – and the additional black plate, if used. The original design or image was therefore photographed through coloured filters to separate the colours out. The screen was positioned at a slightly different angle when each colour was photographed so that the resultant patterns of dots would lie in different positions and, when printed, combined to form multi-colour circles giving the impression of full colour.
The dots can be seen through a magnifier and vary in shape depending on the colour being reproduced. A single primary colour of yellow will form a grid pattern composed simply of yellow dots of varying sizes, while a more complex colour will appear as a multi-coloured circle of dots.
Collection
Accession number
E.665-1993

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdMarch 20, 2009
Record URL
Download as: JSON