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Labour's Tax Bombshell

Poster
1992 (made)
Artist/Maker
Place of origin

This was an extremely successful campaign poster and slogan used by the Conservative Party for the 1992 General Election. It featured a boxer under the slogan "Labour's Double Whammy". In the foreground, on his boxing gloves, appeared two short statements, "1. More Taxes" and "2. Higher Prices", the implication being that this was what voters would get under a Labour government. Chris Patten, the Conservative Party Chairman, came up with the phrase 'double whammy' which became a new catchphrase entered the British political lexicon. The poster was designed by Saatchi and Saatchi. Maurice Saatchi described the company's approach to political advertising as," A world of trial by combat, in which you would hit and be hit."

Object details

Categories
Object type
TitleLabour's Tax Bombshell (assigned by artist)
Brief description
Poster published by Conservative Central Office - 'Labour's Tax Bombshell', 1992.
Credit line
Given by Saatchi & Saatchi Advertising Ltd.
Subjects depicted
Summary
This was an extremely successful campaign poster and slogan used by the Conservative Party for the 1992 General Election. It featured a boxer under the slogan "Labour's Double Whammy". In the foreground, on his boxing gloves, appeared two short statements, "1. More Taxes" and "2. Higher Prices", the implication being that this was what voters would get under a Labour government. Chris Patten, the Conservative Party Chairman, came up with the phrase 'double whammy' which became a new catchphrase entered the British political lexicon. The poster was designed by Saatchi and Saatchi. Maurice Saatchi described the company's approach to political advertising as," A world of trial by combat, in which you would hit and be hit."
Collection
Accession number
E.198-1992

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Record createdMarch 17, 2009
Record URL
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