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Big Brown Bag

Paper Bag
Late 20th century (made)
Artist/Maker
Bloomingdales (commissioned)
Unknown (maker)
Place of origin
USA (produced)

Paper carrier bag, one of a set of 2, for the New York department store, Bloomingdales. Lettered ‘Equitable Bag Co., Inc., L.I.C, N.Y.' and includes the now famous slogan which is often associated with bloomingdales, 'Big Brown Bag' which is printed on the bag in brown

Object details

Categories
Shopping
Ephemera
Bags
Plastic
Object type
Paper bag
TitleBig Brown Bag (generic title)
Materials and techniques
Paper
Printed
Brief description
Paper carrier bag, one of a set of 2, for the New York department store, Bloomingdales, with the slogan 'Big Brown Bag' on it, ca.1990
Physical description
Paper carrier bag, one of a set of 2, for the New York department store, Bloomingdales. Lettered ‘Equitable Bag Co., Inc., L.I.C, N.Y.' and includes the now famous slogan which is often associated with bloomingdales, 'Big Brown Bag' which is printed on the bag in brown
Dimensions
  • Measurements, excluding handles and flattened height: 480mm (Note: Taken from the departmental acquisitions register 1991)
  • Measurements, excluding handles and flattened width: 454mm (Note: Taken from the departmental acquisitions register 1991)
Marks and inscriptions
Lettered ‘Equitable Bag Co., Inc., L.I.C, N.Y.’ and includes the slogan 'Big Brown Bag' (Printed in brown)
Object history
Object E.2122-1990 reiterates contemporary ‘green politics’ in the slogan ‘big brown bag’ with no other advertising.
Associations
Bloomingdales
New York
Associated objects
Bibliographic reference
Taken from the departmental acquisitions register 1991
Collection
Prints, Drawings & Paintings Collection
Accession number
E.2122-1991

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Record createdMarch 4, 2009
Record URL
https://collections.vam.ac.uk/item/O196173/big-brown-bag-paper-bag-unknown/
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