Author’s name correctly: Nagy, Gábor Tamás [one person, double first name]
This poster is a typical example of the FIDESZ (The Alliance of Young Democrats) electoral campaign in 1990 which was characterised by spontaneity and informality. The local electoral offices worked independently from the party’s headquarters and often used ideas from non professionals in their graphic materials. In this case the author of the poster is the young candidate himself.

An important element of party’s identity is the the graffitti-like lettering of the name FIDESZ (Fiatal Demokraták Szövetsége/Alliance of Young Democrats). FIDESZ sounds like the Latin word ’fides’ (trust). This association is made explicit in the poster through the inclusion of a dictionary entry in the design. The slogan ‘itt és mást’ (here and different) provides a further verbal pun recalling the phrase ‘itt és most’ (here and now).

The colour orange was another fundamental element of the party’s graphic identity. Orange recalls the expression ‘Hungarian orange’ from Peter Bacso’s film ‘A tanú’ (The Witness, 1969) that criticised the anomalies of the communist regime in the nineteen fifties. One of the lines from this extremely popular tragi-comedy rapidly became a catchphrase in Hungary: ’it is little bit yellow and a little bit sour, but it’s ours’. In this phrase, people saw the essence of life under communism aptly formulated. Magyar Narancs (Hungarian Orange) was the title of a newspaper, founded 1989 by young publicists, several of whom became active members of FIDESZ. Another point of reference was the Polish opposition movement ‘Orange Alternative’.