Enough is Enough

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Artist/Maker	Labour Party (publisher) BMP DDB (advertising agency) Tim Cordell (Copywriter) Alex Bamford (art director)
Place of origin	United Kingdom (designed and printed)

This election poster for the Labour Party shows the Tory Prime Minister John Major, and by its combination of text and image it implies that the Government had broken its promise not to impose Value Added Tax (VAT) on bills for domestic heating.

Object details

Categories	Prints Advertising Posters
Object type	Poster
Title	Enough is Enough
Materials and techniques	Colour offset lithograph
Brief description	Poster, 'Enough is Enough', Labour Party poster for the 1997 General Election. Advertising agency, BMP DDB; art director, Alex Bamford; copywriter, Tim Cordell. Britain, 1997.
Physical description	Labour Party election poster. The imagery is photographic and depicts two faces of Prime Minister John Major looking in opposite directions. To the left bold black text reads '1992 No VAT on Heating'. To the right bold black text reads '1993 VAT on Heating'. The Labour Party logo of a red rose appears at the top left corner.
Dimensions	Height: 21.5cm Width: 41cm
Credit line	Given by the Labour Party
Production	One of a series of 3 on the theme of taxation.
Subject depicted	Major, John
Summary	This election poster for the Labour Party shows the Tory Prime Minister John Major, and by its combination of text and image it implies that the Government had broken its promise not to impose Value Added Tax (VAT) on bills for domestic heating.
Collection	Prints, Drawings & Paintings Collection
Accession number	E.15-1998

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Record created	February 25, 2009
Record URL	https://collections.vam.ac.uk/item/O192879/enough-is-enough-poster-tim-cordell/

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