Batik- Real Fruit Drink

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Artist/Maker	Young & Rubicam (Advertising Agency)
Place of origin	UK (Designed and printed)

The posters for the launch fo the fruit drink Batik, in 1996, introduced a new concept of advertising. Featuring fruit crates, with a bottle of Batik nestling in between a selection of citrus fruits, the posters were pasted up in selected sites at which an infra red mechanism released a fruity aroma as people passed by. The image, along with the aroma, were devised to match Del Monte's promotion of Batik as 'Real Fruit Refreshment'.

Object details

Categories	Advertising Prints
Object type	Poster
Title	Batik- Real Fruit Drink (manufacturer's title)
Brief description	Poster, Young and Rubican, Del Monte's Batik Soft Drink, 1996
Physical description	A bottle of the fruit drink product nestles in a crate between a geometric arrangement of lemons and limes
Marks and inscriptions	Real Fruit Drink Real Fruit Refreshment
Credit line	Given by Young & Rubicam
Subjects depicted	Tropical Climate Lemon Lime
Summary	The posters for the launch fo the fruit drink Batik, in 1996, introduced a new concept of advertising. Featuring fruit crates, with a bottle of Batik nestling in between a selection of citrus fruits, the posters were pasted up in selected sites at which an infra red mechanism released a fruity aroma as people passed by. The image, along with the aroma, were devised to match Del Monte's promotion of Batik as 'Real Fruit Refreshment'.
Collection	Prints, Drawings & Paintings Collection
Accession number	E.517-1998

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Record created	February 25, 2009
Record URL	https://collections.vam.ac.uk/item/O192568/batik--real-fruit-drink-poster-young--rubicam/

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