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Significa Shun Lift

Poster
ca 1989 (Designed and printed)
Artist/Maker
Place of origin

Allen Hori designed this experimental poster while studying at the Cranbrook Academy of Art (Michigan, United States). The Cranbrook Academy of Art became a centre for the exploration of Post-Modernist theories in relation to graphic design from the mid 1970s under the direction of Michael and Katherine McCoy. Students at Cranbrook challenged the modernist approach to graphic design, questioning conventional rules of layout, legibility and the hierarchy of information. The poster layers images and text in a way that requires detailed reading and decoding on the part of the viewer and emphasises the idea of multiple interpretations and meanings.


Object details

Categories
Object type
TitleSignifica Shun Lift
Materials and techniques
Offset lithograph printed in blue and brown on paper
Brief description
Allen Hori Designer
U.S. Poster advertising discourses at the Cranbrook Academy of Art, Michigan, early 1990s
Physical description
Poster composed around a photographic image of nude figures in a wooden box printed in blue. Text and further images printed in brown and blue are arranged over the central image. Printed on thick cream paper.
Dimensions
  • Height: 87.5cm
  • Width: 57cm
Style
Credit line
Given by the Design Museum
Summary
Allen Hori designed this experimental poster while studying at the Cranbrook Academy of Art (Michigan, United States). The Cranbrook Academy of Art became a centre for the exploration of Post-Modernist theories in relation to graphic design from the mid 1970s under the direction of Michael and Katherine McCoy. Students at Cranbrook challenged the modernist approach to graphic design, questioning conventional rules of layout, legibility and the hierarchy of information. The poster layers images and text in a way that requires detailed reading and decoding on the part of the viewer and emphasises the idea of multiple interpretations and meanings.
Collection
Accession number
E.600-1998

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Record createdFebruary 24, 2009
Record URL
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