Blood Sweat & Gears
Poster
1993 (designed and printed)
1993 (designed and printed)
| Artist/Maker | |
| Place of origin |
This poster advertises Channel 4's television coverage of the 'Tour de France'. Channel 4 was the only television company in the UK broadcasting this famous cycle race. The text of this poster 'Blood Sweat and Gears' puns on the well-known phrase 'blood, sweat and tears', a reference to extreme exertion. The advertisement was created by the agency BMP 4 who invested heavily in poster campaigns using a variety of poster formats.
Object details
| Categories | |
| Object type | |
| Title | Blood Sweat & Gears (generic title) |
| Materials and techniques | Colour offset lithograph |
| Brief description | BMP4, Blood Sweat & Gears, 1993, Poster advertising launch of Channel 4's televising of the Tour de France. |
| Physical description | Poster advertising Channel 4's coverage of the Tour de France cycle race. The imagery is photographic. The poster depicts a cyclist against a blurred background to suggest speed. The text 'Blood Sweat and Gears' is written across the cyclists shorts, t-shirt and helmet. The text 'Tour de France' is printed in red white and blue - the colours of the French national flag. The Channel 4 logo appears in the bottom right corner. The border echoes the colour and form of the Channel 4 logo. |
| Dimensions |
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| Credit line | Given by Cassius Matthias |
| Subjects depicted | |
| Summary | This poster advertises Channel 4's television coverage of the 'Tour de France'. Channel 4 was the only television company in the UK broadcasting this famous cycle race. The text of this poster 'Blood Sweat and Gears' puns on the well-known phrase 'blood, sweat and tears', a reference to extreme exertion. The advertisement was created by the agency BMP 4 who invested heavily in poster campaigns using a variety of poster formats. |
| Collection | |
| Accession number | E.3-1998 |
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| Record created | February 24, 2009 |
| Record URL |
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