For a More Colourful Breakfast. The Big Breakfast

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Request to view at the Prints & Drawings Study Room, level C , Case Y, Shelf 61, Box D

Artist/Maker	BMP 4 (advertising agency) Whetton, Tony (creative director) Myers, Peter (photographer)
Place of origin	United Kingdom (designed and printed)

This poster advertises 'The Big Breakfast' a television show launched on Channel 4 in 1992 which broke the mould of morning television. The poster is a startling portrayal of a traditional English breakfast with the food coloured in bright unnatural shades. It communicates the innovative, irreverent and youthful approach of the new breakfast programme.

Object details

Categories	Prints Advertising Posters
Object type	Poster
Title	For a More Colourful Breakfast. The Big Breakfast (generic title)
Materials and techniques	Colour offset lithograph
Brief description	BMP4, For a More Colourful Breakfast, 1992, Poster advertising launch of Channel 4 television programme, The Big Breakfast.
Physical description	Poster advertising a morning television programme. The imagery is photographic. The poster depicts a boiled agg, bowl of cereal, toast and butter all coloured in bright shades against an orange background.The Channel 4 logo appears at the bottom right corner. The border echoes the colour and form of the Channel 4 logo.
Dimensions	Height: 30.5cm Width: 61cm
Production type	Proof
Credit line	Given by Cassius Matthias
Summary	This poster advertises 'The Big Breakfast' a television show launched on Channel 4 in 1992 which broke the mould of morning television. The poster is a startling portrayal of a traditional English breakfast with the food coloured in bright unnatural shades. It communicates the innovative, irreverent and youthful approach of the new breakfast programme.
Collection	Prints, Drawings & Paintings Collection
Accession number	E.2-1998

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Record created	February 24, 2009
Record URL	https://collections.vam.ac.uk/item/O192404/for-a-more-colourful-breakfast-poster-whetton-tony/

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