This poster was issued by the Alliance of Free Democrats in the Summer of 1990 during the first free elections in Hungary following the collapse of communism. The highly stylized image is a direct illustration of the text. The rallying slogan ‘Clean past –clean future’ is repeated to form a road through the landscape and a virtual road above. The slogan refers of the opposition activity of the Free Democrats prior to the period of democratic transition in Hungary. The fact that the party had represented democratic ideals during the hard times of communist oppression is offered as proof of its credibility.

György Kara designed the Free Democrats party logo consisting of three soaring birds in the national colours, seen here in the sky. He is also the designer of the poster. Kara, joined later by his colleague Péter Nagy, created a well functioning and clearly identifiable system of printed materials for the party. They had to consider the poor financial environment and improvisations were often unavoidable. The design was therefore kept extremely simple.

At the bottom we can see another logo ’de’ standing for ’demokratikus ellenzék’ (democratic opposition). The particle ’de’ also has its own meaning that can be roughly translated as ’yes, indeed’, ’for all that,’ ’you bet’.