Image of Gallery in South Kensington
On display at V&A South Kensington
Design 1900 to Now, Room 76

Print

1990 (made)
Artist/Maker
Place of origin

Paper bag produced by the toiletries and cosmetics retailers, The Body Shop, printed with statistics and information about recycled paper. The design on the bag consists of a vertical line of tree-like forms and is lettered with the words 'THIS / BAG / IS MADE FROM / RECYCLED PAPER / every action counts in the battle to save the planet'.

Object details

Categories
Object type
Materials and techniques
Lithograph on recycled paper
Brief description
Paper bag produced by the Body Shop UK Ltd., and designed by Frances Myers, printed with information on recycled paper, lithograph on recycled paper, Great Britain, 1990
Physical description
Paper bag produced by the toiletries and cosmetics retailers, The Body Shop, printed with statistics and information about recycled paper. The design on the bag consists of a vertical line of tree-like forms and is lettered with the words 'THIS / BAG / IS MADE FROM / RECYCLED PAPER / every action counts in the battle to save the planet'.
Dimensions
  • Height: 250mm
  • Width: 125mm
  • Depth: 85mm (when open)
Folded flat to 2.5 x 12.5 cm
Marks and inscriptions
'THIS / BAG / IS MADE FROM / RECYCLED PAPER / every action counts in the battle to save the planet' (Lettered)
Object history
The Body Shop, owned by Anita and Gordon Roddick and founded in 1976, has been notable during the 1980's for its positive attitude to environmental conservation. It has campaigned against vivisection and abuse of animals and more recently (1989-90) has highlighted, through advertising, such as is seen on this bag, other social and environmental problems such as the lack of childcare facilities provided through central government for working mothers.
Production
Departmental notes previously stated that Jon Crossland was the designer however this information has been crossed out and replaced with Frances Myers.
Subjects depicted
Bibliographic reference
Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1990
Collection
Accession number
E.2005-1990

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Record createdFebruary 23, 2009
Record URL
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