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Love's Old Sweet Song

Record Sleeve
1927-28 (issued)
Artist/Maker
His Master's Voice (issuer)
Place of origin
Great Britain (issued)

Record bag for a 12" 78 rpm recording of Essie Ackland singing 'Love's Old Sweet Song'. Half-tone letterpress print design promoting the hardware, featuring a photograph of Essie Ackland, the well-known contralto with her "His Master's Voice" portable model. The reverse of the bag carries photographs of HMV record albums: multi-record sets of lengthy orchestral and operatic works.

Object details

Categories
Labels & Packaging
Advertising
Music
Object type
Record Sleeve
TitleLove's Old Sweet Song
Materials and techniques
Half-tone letterpress printing
Relief Half-Tone
Brief description
Record bag for a 12" 78 rpm recording of the contralto Essie Ackland. Half-tone letterpress print design promoting the hardware, featuring a photograph of the singer. Issued by His Master's Voice, Great Britain, 1927-28.
Physical description
Record bag for a 12" 78 rpm recording of Essie Ackland singing 'Love's Old Sweet Song'. Half-tone letterpress print design promoting the hardware, featuring a photograph of Essie Ackland, the well-known contralto with her "His Master's Voice" portable model. The reverse of the bag carries photographs of HMV record albums: multi-record sets of lengthy orchestral and operatic works.
Dimensions
  • Height: 30.7cm
  • Width: 30.7cm
Dimensions taken from: Edge, Kevin. The Art of Selling Songs : Graphics for the Music Business, 1690-1990. London : Futures Publications, 1991.
Marks and inscriptions
'Essie Ackland, the well-known contralto with her "His Master's Voice" portable model' (Lettered in capitals.)
Subjects depicted
Singer
Woman
Record Player
Ackland, Essie
Bibliographic reference
Edge, Kevin. The Art of Selling Songs : Graphics for the Music Business, 1690-1990. London : Futures Publications, 1991.
Other number
No. C 1410 - Record label's number
Collection
Prints, Drawings & Paintings Collection
Accession number
E.1784-1990

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Record createdFebruary 23, 2009
Record URL
https://collections.vam.ac.uk/item/O190733/loves-old-sweet-song-record-sleeve-his-masters-voice/
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