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Girls - can we interest you in a package holiday

Poster
1995 (made)
Artist/Maker
Place of origin

This poster gained rapid notoriety after its public distribution in 1995. It represents a genre which at the time had gained both popularity and distaste, indicating a slightly moral stance toward popular culture, particularly film, TV and advertising. This one came hard on the heels of the 'Wonderbra' advertisements, 'Hello Boys' and 'Or Are You Just Pleased to See Me' [see E.872-1997 and E.873-1997] which achieved 'a spectacular lift in sales' according to Emily Bell, writing on the controversy surrounding the so-called sexy-ad in 'The Guardian' (13 February 1995).

Object details

Categories
Object type
TitleGirls - can we interest you in a package holiday
Materials and techniques
colour offset lithograph
Brief description
Poster for Club 18-30 'Girls can we interest you in a package holiday'; designed by Saatchi & Saatchi; 1995
Physical description
The image shows a photograph of the bottom half of a male torso in white underpants on a black background.
Dimensions
  • Height: 34.1cm
  • Width: 26.7cm
Marks and inscriptions
  • Girls. Can we interest you in a package holiday (Slogan above the image)
  • Club 18-30 (Name of company below the image)
  • Spain, Greece, Turkey. Pack your trunks (Printed below company logo)
Credit line
Given by Club 18 - 30
Summary
This poster gained rapid notoriety after its public distribution in 1995. It represents a genre which at the time had gained both popularity and distaste, indicating a slightly moral stance toward popular culture, particularly film, TV and advertising. This one came hard on the heels of the 'Wonderbra' advertisements, 'Hello Boys' and 'Or Are You Just Pleased to See Me' [see E.872-1997 and E.873-1997] which achieved 'a spectacular lift in sales' according to Emily Bell, writing on the controversy surrounding the so-called sexy-ad in 'The Guardian' (13 February 1995).
Collection
Accession number
E.511-1998

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Record createdFebruary 18, 2009
Record URL
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