Pure Smirnoff (Zebra shoes)
Poster
1995 (made)
1995 (made)
| Artist/Maker | |
| Place of origin |
The 'through the bottle' campaign for Smirnoff was launched in early 1993 and forty different versions were issued, three quarters of which were used globally. The success of the advertising campaign lies largely in the flexibility of this simple concept, establishing the brand as a witty, stylish drink with a subtle edge to it. The 'Zebra Shoes' poster was in 'glam disco' 1970s-revivalist style.
Object details
| Categories | |
| Object type | |
| Title | Pure Smirnoff (Zebra shoes) (popular title) |
| Materials and techniques | Colour offset lithograph |
| Brief description | Poster for Smirnoff Vodka (Zebra shoes); printer's proof; 1995 |
| Physical description | Poster advertising the drink Smirnoff. The imagery is photographic and features a Smirnoff bottle in the centre. A zebra and leopard are reflected in the bottle. To either side are a pair of women's legs, one wearing high-heeled zebra print boots and the other wearing high-heeled leopard print shoes. |
| Dimensions |
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| Credit line | Given by Gilbey Vintners Ltd |
| Subjects depicted | |
| Summary | The 'through the bottle' campaign for Smirnoff was launched in early 1993 and forty different versions were issued, three quarters of which were used globally. The success of the advertising campaign lies largely in the flexibility of this simple concept, establishing the brand as a witty, stylish drink with a subtle edge to it. The 'Zebra Shoes' poster was in 'glam disco' 1970s-revivalist style. |
| Collection | |
| Accession number | E.103-1998 |
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| Record created | February 17, 2009 |
| Record URL |
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