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We, The Undersigned, Deplore the Threatened Closure of London Zoo

Poster
1991 (made)
Artist/Maker
Place of origin

The Zoological Society of London was founded in 1826 and is devoted to the further understanding of animals. In particular it is a recognised centre of scientific expertise, and of efforts to conserve animals in the wild. This poster was produced at a time when the Zoo was under threat of closure due to severe financial difficulties. The production of the poster was paid for by the advertising agency Lowe Howard-Spink, as a gesture of goodwill. Using the form of a petition with signatures is an effective way of conveying the urgency of the message, as well as making it feel more personal by inviting visitors to identify with the cause. In this case the 'signatures' are the footprints of a variety of animals in the zoo.

Object details

Categories
Object type
TitleWe, The Undersigned, Deplore the Threatened Closure of London Zoo (assigned by artist)
Materials and techniques
Screenprint on paper
Brief description
Poster advertising an appeal to save London Zoo from closure. 1991
Physical description
The image is of footprints or 'signatures' of a variety of animals in the zoo.
Dimensions
  • Height: 43.8cm
  • Width: 29.3cm
Credit line
Given by London Zoo
Subjects depicted
Summary
The Zoological Society of London was founded in 1826 and is devoted to the further understanding of animals. In particular it is a recognised centre of scientific expertise, and of efforts to conserve animals in the wild. This poster was produced at a time when the Zoo was under threat of closure due to severe financial difficulties. The production of the poster was paid for by the advertising agency Lowe Howard-Spink, as a gesture of goodwill. Using the form of a petition with signatures is an effective way of conveying the urgency of the message, as well as making it feel more personal by inviting visitors to identify with the cause. In this case the 'signatures' are the footprints of a variety of animals in the zoo.
Collection
Accession number
E.2092-1991

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Record createdDecember 22, 2008
Record URL
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